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Christie and Sonic bring digital cinema to independent theatres

March 11, 2009

Sonic Equipment Company, an authorized Christie cinema reseller, is equipping dozens of independent theatres across the American Midwest with the latest Christie DLP Cinema® projectors with Brilliant3D™ technology, which enables 3D content to be projected in full 2K resolution.

Sonic’s Complete Digital Package offers financing options and a low-cost Preventative Maintenance Service Program. “Independent theatres are looking for the best deal with the most ‘bang-for-the-buck’ and have found it here with our package options,” says Eric L. Olson, Sonic’s director of operations.

“Our install and service teams have stepped up to meet the growing demands of customers ready to convert their 35mm booths to digital,” Olson declares. “The relationship we have with Christie has helped to make it easier to sell lots of digital projectors and present the most compelling offer to our customers through training, product availability and their ongoing commitment to their reseller network.”

Introduced at ShowEast 2008, Christie’s Brilliant3D technology, available on all Christie CP2000 DLP Cinema projectors, delivers 33% more brightness for 3D than the competition, costs less to operate and uses a single-lens solution regardless of the 2D and 3D movie formats. Christie digital-cinema projectors are found in more than 60% of 3D digital theatres in North America.

For more information, visit www.christiedigital.com.


Christie and Sonic bring digital cinema to independent theatres

March 11, 2009

Sonic Equipment Company, an authorized Christie cinema reseller, is equipping dozens of independent theatres across the American Midwest with the latest Christie DLP Cinema® projectors with Brilliant3D™ technology, which enables 3D content to be projected in full 2K resolution.

Sonic’s Complete Digital Package offers financing options and a low-cost Preventative Maintenance Service Program. “Independent theatres are looking for the best deal with the most ‘bang-for-the-buck’ and have found it here with our package options,” says Eric L. Olson, Sonic’s director of operations.

“Our install and service teams have stepped up to meet the growing demands of customers ready to convert their 35mm booths to digital,” Olson declares. “The relationship we have with Christie has helped to make it easier to sell lots of digital projectors and present the most compelling offer to our customers through training, product availability and their ongoing commitment to their reseller network.”

Introduced at ShowEast 2008, Christie’s Brilliant3D technology, available on all Christie CP2000 DLP Cinema projectors, delivers 33% more brightness for 3D than the competition, costs less to operate and uses a single-lens solution regardless of the 2D and 3D movie formats. Christie digital-cinema projectors are found in more than 60% of 3D digital theatres in North America.

For more information, visit www.christiedigital.com.

More Digital Cinema

DLP ships 4K chips to licensees

Texas Instruments (TI) began shipping DLP Cinema® Enhanced 4K chips to its licensees, Barco, Christie Digital and NEC. Projectors with the DLP Cinema 4K chip are expected to be installed in Q1 2011 and several industry demos are anticipated before then by DLP Cinema licensees. More »

 
Digital 3D comes to Mongolia

Digital 3D cinema recently had its Mongolian debut at the Tengis Cinema in Ulan Bator with the opening of Shrek Forever After.   More »

Hoyts signs exclusive d-cinema pact with Christie

Hoyts Cinemas signed an exclusive deal to convert its entire circuit of over 400 screens across 49 locations to 2K and 4K-ready Series 2 Christie Solaria™ projectors over the next three years. More »

 
First digital cinema drive-in in U.S. selects Barco

Barco deployed its digital-cinema projectors at Spud Drive In in Driggs, Idaho, making the venue the first “true” digital drive-in in America. More »

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