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Marcus to add 19 RealD 3D systems

March 10, 2010

Marcus Theatres plans to install 10 RealD 3D systems in new theatre locations throughout the Midwest. The company also plans to install nine RealD 3D systems at existing 3D locations in select Marcus theatres.

With the addition of the 19 new 3D systems, Marcus Theatres will offer digital 3D at 53 screens at 43 locations in seven states—nearly 80% of its locations. All 19 3D systems are expected to be installed by April 2010.

“Expanding our digital 3D footprint continues to be a major part of our growth strategy,” said Bruce J. Olson, president of Marcus Theatres. “Monster hits like Avatar continue to move digital 3D full speed ahead as digital 3D movies attract a wide variety of audiences. In fact, digital 3D films have outperformed the corresponding 2D version of the same movie by a factor of two to three times.”

“We will continue to explore additional opportunities to expand our digital 3D presence and we are actively considering the potential of eight to 10 additional digital 3D screens in the coming months,” Olson added.


Marcus to add 19 RealD 3D systems

March 10, 2010

Marcus Theatres plans to install 10 RealD 3D systems in new theatre locations throughout the Midwest. The company also plans to install nine RealD 3D systems at existing 3D locations in select Marcus theatres.

With the addition of the 19 new 3D systems, Marcus Theatres will offer digital 3D at 53 screens at 43 locations in seven states—nearly 80% of its locations. All 19 3D systems are expected to be installed by April 2010.

“Expanding our digital 3D footprint continues to be a major part of our growth strategy,” said Bruce J. Olson, president of Marcus Theatres. “Monster hits like Avatar continue to move digital 3D full speed ahead as digital 3D movies attract a wide variety of audiences. In fact, digital 3D films have outperformed the corresponding 2D version of the same movie by a factor of two to three times.”

“We will continue to explore additional opportunities to expand our digital 3D presence and we are actively considering the potential of eight to 10 additional digital 3D screens in the coming months,” Olson added.

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