News





Sony introduces White Screen Dolby3D system

April 17, 2013

Sony Digital Cinema has announced it is partnering with Dolby to expand its color-filtering 3D projection offering, giving exhibitors choice and flexibility when it comes to showcasing 3D blockbuster movies.

The new Dolby 3D system is designed to be used in conjunction with Sony’s SRX-R320 series 4K projector and will enable exhibitors to project a crosstalk-free clear 3D picture on any type of screen, including white, higher-gain and silver screens. The Sony and Dolby 3D package will include reusable 3D glasses in an effort to become more ecofriendly.

“We are very excited to be collaborating with Dolby to expand our 3D offering to exhibitors,” said David McIntosh, senior vice president, Sony Digital Cinema. “Following on from the recent news about Sony’s own 3D solution, this partnership with Dolby completes the choice for exhibitors, as we now have white and silver screen solutions with disposable and reusable glasses.

Added McIntosh, “With our own offering and the Dolby solution, exhibitors now have the ability to pick a solution that best fits their needs depending on costs, licensing model and green credentials.”

The Sony Digital Cinema 4K advanced dual lens on the Dolby 3D system shows two images to both eyes simultaneously—the way vision works naturally. The result gives a life-like depth of field.

Conventional single lens triple-flash 3D systems presents the images to the left eye only and then the right eye only, in total up to 144 times per second. The Dolby 3D solution on 4K dual-lens solution reduces flicker which may be apparent to some viewers when viewing alternative systems.

"We are thrilled to be working with Sony to bring the Dolby 3D experience to more audiences around the world,” said Doug Darrow, senior vice president, Dolby Cinema. “Moviegoers appreciate Dolby 3D’s pristine images and comfortable, ecofriendly Dolby 3D glasses, while exhibitors benefit from the cost-effectiveness and flexibility of the Dolby 3D any-screen solution.”


Sony introduces White Screen Dolby3D system

April 17, 2013

Sony Digital Cinema has announced it is partnering with Dolby to expand its color-filtering 3D projection offering, giving exhibitors choice and flexibility when it comes to showcasing 3D blockbuster movies.

The new Dolby 3D system is designed to be used in conjunction with Sony’s SRX-R320 series 4K projector and will enable exhibitors to project a crosstalk-free clear 3D picture on any type of screen, including white, higher-gain and silver screens. The Sony and Dolby 3D package will include reusable 3D glasses in an effort to become more ecofriendly.

“We are very excited to be collaborating with Dolby to expand our 3D offering to exhibitors,” said David McIntosh, senior vice president, Sony Digital Cinema. “Following on from the recent news about Sony’s own 3D solution, this partnership with Dolby completes the choice for exhibitors, as we now have white and silver screen solutions with disposable and reusable glasses.

Added McIntosh, “With our own offering and the Dolby solution, exhibitors now have the ability to pick a solution that best fits their needs depending on costs, licensing model and green credentials.”

The Sony Digital Cinema 4K advanced dual lens on the Dolby 3D system shows two images to both eyes simultaneously—the way vision works naturally. The result gives a life-like depth of field.

Conventional single lens triple-flash 3D systems presents the images to the left eye only and then the right eye only, in total up to 144 times per second. The Dolby 3D solution on 4K dual-lens solution reduces flicker which may be apparent to some viewers when viewing alternative systems.

"We are thrilled to be working with Sony to bring the Dolby 3D experience to more audiences around the world,” said Doug Darrow, senior vice president, Dolby Cinema. “Moviegoers appreciate Dolby 3D’s pristine images and comfortable, ecofriendly Dolby 3D glasses, while exhibitors benefit from the cost-effectiveness and flexibility of the Dolby 3D any-screen solution.”

More Digital Cinema

Megabox debuts MasterImage 3D system

Megabox, one of South Korea’s largest cinema chains, debuted the first MI-HORIZON3D system in the country More »

 
Harkness Screens debuts new version of Digital Screen Modeller

Harkness Screens has released version 4.0 of its innovative 3D real-time simulation tool, the Digital Screen Modeller   More »

Curzon commits to Sony Digital Cinema 4K

Curzon, the U.K.’s leading independent cinema chain, is investing in Sony Digital Cinema 4K technology for their cinema venues More »

 
Arts Alliance Media's Screenwriter TMS integrates with Barco Alchemy

Arts Alliance Media's Screenwriter has become the first TMS to include support for the Barco Alchemy integrated cinema media processor More »

ADVERTISEMENT



REVIEWS

Sex Tape review
Film Review: Sex Tape

Couple's homemade porn circulates on the web in an R-rated comedy that wastes the talents of its stars. More »

The Purge: Anarchy
Film Review: The Purge: Anarchy

A modest but noticeable improvement on its predecessor, The Purge: Anarchy offers a more effective—if still far from ideal—realization of the series' killer premise. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here