Christie demonstrated its prototype laser projector in Beijing for leading Asia-Pacific exhibitors, breaking its own previous record with a 72,000-lumen projection.

Short movie clips of 3D content projected on a 20-meter-wide by 12-meter-high (65.5 x 39 ft.) screen were screened at typical 3D brightness levels of 3-4 ft-L and then using the laser projector at 14 ft-L at the Wanda Shi Jin Shan Cinema.

“Today’s laser projection demo was fabulous! I’m impressed with the ultra-brightness and lifelike colors delivered onto the screen,” said Ning Ye, general manager of Wanda Group.

Presenting at the laser demo event, Dr. Don Shaw, senior director, product management, Christie Entertainment Solutions, stated, “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today showed just how truly spectacular a moviemaker’s vision can be realized when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”

Dr. Shaw continued, “Some attendees leave 3D movies complaining of headaches, fatigue and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’ high-frame-rate movies.”

Christie hosted its first laser projector demo for cinema industry luminaries such as Douglas Trumbull, recent Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit in April 2012.