Warner Bros. Pictures International entered into a comprehensive
digital-cinema deployment agreement directly with Digital
Deployment Associates Ltd. to advance the conversion to digital
cinema in Odeon sites throughout the U.K.
Under the agreement, Warner Bros. will supply digital feature films
to DCI-compliant digital projection systems installed at all Odeon
sites, and the studio will make financial contributions supporting
the digital conversion.
“Odeon and UCI Cinemas Group is pleased to work directly with
Warner Bros. as together we pursue the advantages of digital to the
widest audience possible,” said Rupert Gavin, CEO of the exhibition
circuit. “And while we are starting with them in the U.K., this
deal clearly presages deals we are now working on with our other
European territories. We look forward to bringing fully digital
cinemas to guests in all seven of the markets Odeon and UCI Cinemas
Group serves by the end of 2010.”
Home > News and Features >News > Digital Cinema
Warner to support Odeon-UCI digital rollout
Feb 17, 2010
Warner to support Odeon-UCI digital rollout
Feb 17, 2010
Warner Bros. Pictures International entered into a comprehensive digital-cinema deployment agreement directly with Digital Deployment Associates Ltd. to advance the conversion to digital cinema in Odeon sites throughout the U.K.
Under the agreement, Warner Bros. will supply digital feature films to DCI-compliant digital projection systems installed at all Odeon sites, and the studio will make financial contributions supporting the digital conversion.
“Odeon and UCI Cinemas Group is pleased to work directly with Warner Bros. as together we pursue the advantages of digital to the widest audience possible,” said Rupert Gavin, CEO of the exhibition circuit. “And while we are starting with them in the U.K., this deal clearly presages deals we are now working on with our other European territories. We look forward to bringing fully digital cinemas to guests in all seven of the markets Odeon and UCI Cinemas Group serves by the end of 2010.”
Under the agreement, Warner Bros. will supply digital feature films to DCI-compliant digital projection systems installed at all Odeon sites, and the studio will make financial contributions supporting the digital conversion.
“Odeon and UCI Cinemas Group is pleased to work directly with Warner Bros. as together we pursue the advantages of digital to the widest audience possible,” said Rupert Gavin, CEO of the exhibition circuit. “And while we are starting with them in the U.K., this deal clearly presages deals we are now working on with our other European territories. We look forward to bringing fully digital cinemas to guests in all seven of the markets Odeon and UCI Cinemas Group serves by the end of 2010.”
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Film Journal International News - A trade publication covering the motion picture industry, including theatrical exhibition, production, distribution, and allied activities.
Film Journal International, now in its 73rd year, is a trade publication covering the motion picture industry, including theatrical exhibition, production, distribution, and allied activities.
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