News





Cinedigm and NATO announce plan for digital conversion of drive-ins

Feb 4, 2013

Cinedigm and the National Association of Theatre Owners (NATO) announced they are bringing their digital theatre conversion program to the Cinema Buying Group (CBG) members of the drive-in movie theatre community.

CBG is a buying program of NATO for independent theatre operators in the United States and Canada. Cinedigm and NATO are unveiling a new exhibitor deployment agreement at the annual United Drive-In Theatre Owners Association (UDITOA) convention this week in Kissimmee, Florida.

Cinedigm's deployment program facilitates the funding, installation and operations support and ongoing virtual-print-fee administration for the company's d-cinema rollout throughout the U.S. and Canada. Cinedigm, which has signed long-term VPF agreements with all the major studios and interim agreements with dozens of independent distributors, is the digital -cinema integrator partner for the CBG.

The drive-in movie theatre efforts follow Cinedigm’s successful deployment of over 12,200 screens in the U.S. and Canada, with over 276 exhibitors.

The vast majority of drive-in theatres are independent, owner-operated small businesses (the largest drive-in theatre chain totals eight sites) and most operate seasonally, usually around 110 days per year or less. Drive-in screen size and required illumination is on the outer edge of technical capabilities of projection, further complicating the conversion task. As a result, only about 10% of drive-in exhibitors have installed digital projectors for their large outdoor screens.

“As someone who grew up going to drive-ins, I’m thrilled that we are in the position to usher them into the digital age,” said Alison Choppelas, VP of Cinedigm’s Digital Cinema Group. “By providing drive-in theatres digital content, including studio feature films, indie films, concerts and cultural events, this important piece of Americana will be an even more engaging gathering spot for the communities they serve.”

In addition to the new deployment agreement, Cinedigm, NATO and UDITOA have taken a number of steps to address the outdoor deployment issue, including securing exceptions to the Digital Cinema Initiatives (DCI) specifications applicable to drive-in theatres, such as relaxed sound, brightness, and masking requirements.


Cinedigm and NATO announce plan for digital conversion of drive-ins

Feb 4, 2013

Cinedigm and the National Association of Theatre Owners (NATO) announced they are bringing their digital theatre conversion program to the Cinema Buying Group (CBG) members of the drive-in movie theatre community.

CBG is a buying program of NATO for independent theatre operators in the United States and Canada. Cinedigm and NATO are unveiling a new exhibitor deployment agreement at the annual United Drive-In Theatre Owners Association (UDITOA) convention this week in Kissimmee, Florida.

Cinedigm's deployment program facilitates the funding, installation and operations support and ongoing virtual-print-fee administration for the company's d-cinema rollout throughout the U.S. and Canada. Cinedigm, which has signed long-term VPF agreements with all the major studios and interim agreements with dozens of independent distributors, is the digital -cinema integrator partner for the CBG.

The drive-in movie theatre efforts follow Cinedigm’s successful deployment of over 12,200 screens in the U.S. and Canada, with over 276 exhibitors.

The vast majority of drive-in theatres are independent, owner-operated small businesses (the largest drive-in theatre chain totals eight sites) and most operate seasonally, usually around 110 days per year or less. Drive-in screen size and required illumination is on the outer edge of technical capabilities of projection, further complicating the conversion task. As a result, only about 10% of drive-in exhibitors have installed digital projectors for their large outdoor screens.

“As someone who grew up going to drive-ins, I’m thrilled that we are in the position to usher them into the digital age,” said Alison Choppelas, VP of Cinedigm’s Digital Cinema Group. “By providing drive-in theatres digital content, including studio feature films, indie films, concerts and cultural events, this important piece of Americana will be an even more engaging gathering spot for the communities they serve.”

In addition to the new deployment agreement, Cinedigm, NATO and UDITOA have taken a number of steps to address the outdoor deployment issue, including securing exceptions to the Digital Cinema Initiatives (DCI) specifications applicable to drive-in theatres, such as relaxed sound, brightness, and masking requirements.

More Digital Cinema

Sonic Equipment Co. installs 1,000th Christie projector

Sonic Equipment Company recently reached a milestone with the installation of its 1,000th Christie Solaria projector More »

 
Wanda Cinema Line to add 780 RealD screens

RealD and China’s Wanda Cinema Line Corporation announced an extended agreement   More »

Philips debuts three new Barco lamps

Philips exhibited three new lamp types, approved by Barco, at CinemaCon More »

 
Barco Integrated Media Processor earns DCI compliance

Barco’s Integrated Cinema Media Processor has achieved full DCI compliance More »

ADVERTISEMENT



REVIEWS

Transcendence
Film Review: Transcendence

Johnny Depp is an idealistic researcher whose consciousness is uploaded into an artificial intelligence in this slick techno-thriller with delusions of seriousness from Christopher Nolan’s cinematographer. More »

Draft Day
Film Review: Draft Day

Pro football manager faces crises on the most important day of his career in a well-tooled vehicle for Kevin Costner. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here