News





Barco introduces CinemaBarco showmanship initiative for theatres

March 14, 2014

Leading digital-cinema company Barco is introducing CinemaBarco, which it describes as “a rich and diverse array of entertainment experiences which will allow exhibitors and storytellers to reinvent the moviegoing experience for a new generation.” Barco promises, “You won't just go to the movies, you'll go into the movies!

“We are bringing cinema into the future with bold strokes, big ideas and the showmanship we remember fondly from our childhood. CinemaBarco delivers an experience that people can’t get in their home theatres, enticing them into the cinema for a special event,” comments Todd Hoddick, Barco’s VP of global entertainment.

CinemaBarco aims to bring every part of the theatre to life, delivering visually striking and immersive entertainment before, during and after the show. From the lobby to the auditorium and beyond, exhibitors can outfit their cinemas with innovative solutions that feature built-in revenue-enhancement opportunities and help them grow their business.

Says Hoddick, “By employing the latest audience engagement, interactive lobby technology and immersive entertainment solutions, exhibitors can create an environment that attracts a highly engaged community of moviegoers. CinemaBarco enables theatre owners to capture more of the entertainment dollar by delivering a value-added experience far beyond the traditional movie date.”

Barco’s “lobby enchantment” solutions deliver the impact of sight, sound and social media to immediately immerse guests into environments that digitally transform the lobby to promote movies, stories and images. Upon entering the theatre, audiences will be surrounded by an immersive theatrical experience delivering experiential imagery, massive visual stimuli and iconic brand advertising.

As the opening movie credits roll, audiences will experience Barco’s new laser projection and Auro 11.1 immersive cinema sound system. Emerging audience-engagement apps will allow patrons to immediately share their moviegoing experience via social media. Their feedback can be captured via exhibitor apps and surveys, providing valuable impressions and other customer feedback to fuel future promotions.

Barco will be hosting demonstrations of the CinemaBarco Experience from March 25-27 at Cinemark Century 16 South Point and XD. Multiple sessions are available, with bus transportation provided. Visitors can register for a session at this website.

Barco will also showcase several of its theatre-wide cinema entertainment solutions in booth #2313A at CinemaCon from March 24-27 at Caesars Palace in Las Vegas.


Barco introduces CinemaBarco showmanship initiative for theatres

March 14, 2014

Leading digital-cinema company Barco is introducing CinemaBarco, which it describes as “a rich and diverse array of entertainment experiences which will allow exhibitors and storytellers to reinvent the moviegoing experience for a new generation.” Barco promises, “You won't just go to the movies, you'll go into the movies!

“We are bringing cinema into the future with bold strokes, big ideas and the showmanship we remember fondly from our childhood. CinemaBarco delivers an experience that people can’t get in their home theatres, enticing them into the cinema for a special event,” comments Todd Hoddick, Barco’s VP of global entertainment.

CinemaBarco aims to bring every part of the theatre to life, delivering visually striking and immersive entertainment before, during and after the show. From the lobby to the auditorium and beyond, exhibitors can outfit their cinemas with innovative solutions that feature built-in revenue-enhancement opportunities and help them grow their business.

Says Hoddick, “By employing the latest audience engagement, interactive lobby technology and immersive entertainment solutions, exhibitors can create an environment that attracts a highly engaged community of moviegoers. CinemaBarco enables theatre owners to capture more of the entertainment dollar by delivering a value-added experience far beyond the traditional movie date.”

Barco’s “lobby enchantment” solutions deliver the impact of sight, sound and social media to immediately immerse guests into environments that digitally transform the lobby to promote movies, stories and images. Upon entering the theatre, audiences will be surrounded by an immersive theatrical experience delivering experiential imagery, massive visual stimuli and iconic brand advertising.

As the opening movie credits roll, audiences will experience Barco’s new laser projection and Auro 11.1 immersive cinema sound system. Emerging audience-engagement apps will allow patrons to immediately share their moviegoing experience via social media. Their feedback can be captured via exhibitor apps and surveys, providing valuable impressions and other customer feedback to fuel future promotions.

Barco will be hosting demonstrations of the CinemaBarco Experience from March 25-27 at Cinemark Century 16 South Point and XD. Multiple sessions are available, with bus transportation provided. Visitors can register for a session at this website.

Barco will also showcase several of its theatre-wide cinema entertainment solutions in booth #2313A at CinemaCon from March 24-27 at Caesars Palace in Las Vegas.

More Digital Cinema

Village Cines and Cines Multiplex Argentina select Doremi for digital conversions

Village Cines will complete its digital conversion by the end of 2014 using Doremi IMBs and servers More »

 
GDC DCP Packager certified for Dolby Atmos mastering

The GDC DCP Packager has been certified by Dolby Laboratories for mastering Dolby Atmos soundtracks   More »

Cinemacenter selects Doremi for digital rollout

Cinemacenter, the largest independent national exhibitor in Argentina, selected Doremi servers and media blocks More »

 
Brazil's Centerplex Cinemas choose Doremi servers

Centerplex Cinemas will upgrade 44 of its units and become 100% digitally managed by Doremi servers More »

ADVERTISEMENT



REVIEWS

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Birdman
Film Review: Birdman (or the Unexpected Virtue of Ignorance)

Virtuosic camerawork and a stellar ensemble of actors more than make up for the occasional moment of portentous twaddle in Alejandro G. Iñárritu's latest—and maybe his best—film. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here