Cinedigm Digital Cinema Corp. (formerly AccessIT) has struck a deal with Sony, Fox Sports and 3ality Digital to bring a second major sporting event in 3D to its national network of digitally enabled movie theatres. On Thursday, Jan. 8, Cinedigm will carry the FedEx BCS National Championship Game between the University of Florida and the University of Oklahoma to theatres in 35 states via its proprietary CineLiveTM satellite network using the Sensio® 3D Format—the only system with a national footprint that can distribute live 3D cinema transmissions.

Earlier this month, Cinedigm, Turner Sports and the NBA announced a live 3D broadcast of All-Star Saturday Night to multiplexes across the country. In addition to Fox Sports and Sony, 3D entertainment technology company 3ality Digital will shoot the game and provide image transmission support for the BCS broadcast.

“We are changing the way the public enjoys movie theatres,” said Bud Mayo, chairman and CEO of Cinedigm. “Tens of thousands of sports fans around the country now will have a chance to experience one-time sporting events, live, in 3D, at their local multiplexes. We are delighted that major sports franchises and consumer brands are realizing the benefits of this new kind of entertainment for the public. Our growing national network of 80-plus top-quality theatres can help expand both the audience for sporting events, creating new revenue opportunities for sponsors and exhibitors, while giving more entertainment options to the average family.”

Cinedigm has linked more than 80 theatres in the top DMAs to a proprietary satellite distribution network specially configured for both 2D and 3D transmissions. It has also outfitted more than 270 additional theatres across the country for digital cinema, extending its ultimate reach to more than 3,700 screens in 40 states.

Ticket prices for the BCS event are set by exhibitors but are expected to range between $18 and $22. To find the nearest participating theatre, go to www.CinedigmEntertainment.com.