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Technicolor 3D receives studio support for overseas releases

June 29, 2010

Technicolor announced it has secured broad support from several major motion picture studios for the international release of theatrical content in the Technicolor 3D format.

Studios providing international support are DreamWorks Animation, Universal Pictures, Paramount Pictures, The Weinstein Company and Warner Bros. The first international release in Technicolor 3D will be Shrek Forever After from DreamWorks Animation in Germany. Other countries included in the international launch of Technicolor 3D are the United Kingdom, Spain, Italy and Japan.

The Technicolor 3D system utilizes a next-generation 3D lens for 35mm film projectors and over-under film prints created with patent-pending digital processes. To date, Technicolor 3D has been installed on more than 200 screens in North America.

“The support from these studios further demonstrate that Technicolor 3D is a viable solution to bridge the gap to digital and we are pleased to bring 3D to even more consumers in these key international territories,” said Joe Berchtold, president of Technicolor Creative Services.

“There are a number of exhibitors around the world that don’t currently have access to the capital required to convert to digital. Until digital conversion is possible for these exhibitors overseas, we believe Technicolor 3D provides a valuable service in enabling certain theatres to show our movies in a high-quality manner to audiences who may not otherwise have had the opportunity to experience them in the theatre in 3D,” said Ann Daly, COO, DreamWorks Animation.


Technicolor 3D receives studio support for overseas releases

June 29, 2010

Technicolor announced it has secured broad support from several major motion picture studios for the international release of theatrical content in the Technicolor 3D format.

Studios providing international support are DreamWorks Animation, Universal Pictures, Paramount Pictures, The Weinstein Company and Warner Bros. The first international release in Technicolor 3D will be Shrek Forever After from DreamWorks Animation in Germany. Other countries included in the international launch of Technicolor 3D are the United Kingdom, Spain, Italy and Japan.

The Technicolor 3D system utilizes a next-generation 3D lens for 35mm film projectors and over-under film prints created with patent-pending digital processes. To date, Technicolor 3D has been installed on more than 200 screens in North America.

“The support from these studios further demonstrate that Technicolor 3D is a viable solution to bridge the gap to digital and we are pleased to bring 3D to even more consumers in these key international territories,” said Joe Berchtold, president of Technicolor Creative Services.

“There are a number of exhibitors around the world that don’t currently have access to the capital required to convert to digital. Until digital conversion is possible for these exhibitors overseas, we believe Technicolor 3D provides a valuable service in enabling certain theatres to show our movies in a high-quality manner to audiences who may not otherwise have had the opportunity to experience them in the theatre in 3D,” said Ann Daly, COO, DreamWorks Animation.

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