News





AMC Burbank to host historic laser projection screenings of 'G.I. Joe'

March 22, 2013

For the first time, moviegoers will have a chance to witness laser projection technology during a two-week test run of Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 at the AMC Burbank 16 ETX theatre in Burbank, CA. Christie will project the 3D movie at brightness levels of 14 foot lamberts—a “first” in the world of commercial cinema projection—on a 65-foot-wide screen.

“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the moviegoing experience for our guests,” said Dan Huerta, AMC’s VP, digital systems. “We are delighted to work with Christie to host this technical demonstration that could equate to a major advancement in movie-illumination levels.”

Mark Christiansen, executive VP of worldwide operations at Paramount Pictures, stated, “We fully support the advancement of cutting-edge technologies to further enhance the theatrical presentation for moviegoers. Laser projection provides incredible brightness, making each film look all the greater, but its impact on 3D is startling.”

Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions, declared, “Audiences will be impressed with 3D shown at 14 foot-lamberts utilizing this future technology, which is much brighter than what current technology produces on most screens. This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a significant increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average moviegoer will relish this new level of immersive experience.”

Last year, Christie showed select exhibitors in Asia how 72,000 lumens could be achieved in a demonstration of their prototype laser projector in Beijing, China.


AMC Burbank to host historic laser projection screenings of 'G.I. Joe'

March 22, 2013

For the first time, moviegoers will have a chance to witness laser projection technology during a two-week test run of Paramount Pictures’ G.I. Joe: Retaliation beginning March 28 at the AMC Burbank 16 ETX theatre in Burbank, CA. Christie will project the 3D movie at brightness levels of 14 foot lamberts—a “first” in the world of commercial cinema projection—on a 65-foot-wide screen.

“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the moviegoing experience for our guests,” said Dan Huerta, AMC’s VP, digital systems. “We are delighted to work with Christie to host this technical demonstration that could equate to a major advancement in movie-illumination levels.”

Mark Christiansen, executive VP of worldwide operations at Paramount Pictures, stated, “We fully support the advancement of cutting-edge technologies to further enhance the theatrical presentation for moviegoers. Laser projection provides incredible brightness, making each film look all the greater, but its impact on 3D is startling.”

Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions, declared, “Audiences will be impressed with 3D shown at 14 foot-lamberts utilizing this future technology, which is much brighter than what current technology produces on most screens. This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a significant increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average moviegoer will relish this new level of immersive experience.”

Last year, Christie showed select exhibitors in Asia how 72,000 lumens could be achieved in a demonstration of their prototype laser projector in Beijing, China.

More Technology and New Products

Severtson Screens adds microperf option to folded screen line

Severtson Screens announced that their new folded SēVision 3D GX line of cinema projection screens now includes Severtson’s microperf screen More »

Giant Screen Conference to feature laser projection demo

A special technical session of the Giant Screen Cinema Association conference will feature the first large-scale projection demo using a 90,000-lumens Christie 6P laser projection system More »

ICTA names USL Manufacturer of the Year

USL, Inc. received the prestigious Teddy Award as the Manufacturer of the Year More »

ICTA holds Summer Business Retreat in Washington

The International Cinema Technology Association held its annual Summer Business Retreat in Washington, D.C. More »

ADVERTISEMENT



REVIEWS

The Maze Runner
Film Review: The Maze Runner

Youths try to break out of a deadly maze in the latest young-adult doomsday thriller. More »

This is Where I Leave You
Film Review: This Is Where I Leave You

Siblings bond, fight and face new problems after the death of their father in an ensemble dramedy based on the best-selling novel. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here