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What's new at the ShowEast tradeshow

Oct 22, 2009

filmjournal/photos/stylus/110348-New_Products_Md.jpg
FJI previews the latest technologies and products on display at the annual convention in Orlando, Florida

C-Cinema-Components

TLA enlux from C-Cinema-Components offers advanced solutions for LED lighting. They’re easy to change with existing bulbs, and have 50,000-hour life expectancy, with only 10% of the energy needed by incandescent lamps. They are fully recyclable and conform to RoHS compliance, without any mercury or phosphor. They use the same power source and screw base, are dimmable over the entire range of power, and are available in three color temperatures. Visit ShowEast booth 306 to learn more. www.c-cinema-components.com

Christie Digital

New from Christie is the Christie Solaria™ series of digital-cinema projectors, based on Texas Instruments’ industry-preferred and proven DLP Cinema® technology. The Solaria product line includes the Christie CP2210, Christie CP2220 and the Christie CP2230, all available 2K and 4K-ready, as well as Christie’s premium 4K projectors for screens up to 100 feet: the Christie CP4220 and the Christie CP4230. The Christie Solaria series projectors—CP2210, CP2220 and the CP2230—will be available in the first half of 2010. The CP4220 and CP4230 will be available in the second half of 2010. Learn more at Christie booth 813. www.christiedigital.com

CRU-DataPort

CRU-DataPort is the digital-cinema industry’s choice for duplication, distribution, ingestion, playback and mastering of digital content, with more than 40,000 units in the field. They’re SATA 3Gb/s-compatible, with USB 2.0/SATA move dock adapter boot, and rugged steel construction for ultimate drive protection. They’re compatible with all drive manufacturers and capacities, with a 25,000 insertion rating between the carrier, frame and USB/SATA move dock. Visit CRU-DataPort at booth 517. www.crudataport.com

Doremi Cinema
Doremi Cinema introduces its next generation of digital-cinema mastering hardware: Rapid and Rapid-2x. Rapid mastering stations are the newest, complete DCI-JPEG2000 mastering system with extensive encoding parameter controls and support for bit rates up to 250 Mbs. Like its predecessor, the DMS-2000, Rapid combines all the tools required for 2K and 4K image-compression processing in one package and brings some new technological innovations that speed up the mastering workflow. Visit Doremi booth 801 to learn more. www.doremicinema.com

EPD

Keeping everything clean in a multiplex is an ongoing challenge. Restrooms pose an even greater challenge, as management may not know of a problem soon enough. The PlexCall Restroom Alert from EPD solves this problem. A wireless “Push For Service” button and plaque are installed on the wall of the restroom, and management is alerted when service is needed. PlexCall is the leading server call system for “Dine-in Cinemas.” Visit them at ShowEast booth 205. www.epdesignsinc.com

Franklin Designs
Franklin Designs helps you convert your old fluorescent poster cases to LED lighting for the lowest-wattage poster cases anywhere. Save 80% on energy costs, and save dollars on fluorescent bulbs, ballast, bulb disposal, theatre maintenance and electrician costs. Visit Franklin Designs at booth 308. www.franklindesigns.com

Golden Link

Golden Link and Grupo Phoenix have partnered to bring a new product innovation to their licensed movie promotions, with the launch of an IML “Glow in the Dark” collectible drink cup. Golden Link and Grupo Phoenix are working with Fox Studios to offer this new product for the highly anticipated release of James Cameron’s 3D adventure Avatar, and picked this release for market introduction based on the perfect tie-in with the overall look of the film. The “Glow in the Dark” cup offers cinemas a turnkey promotional tool that can significantly increase concession sales and profits. To find out more about Golden Link and Grupo Phoenix promotional products, visit ShowEast booth 201. www.goldenlink.com, www.grupophoenix.com

Irwin Seating
Irwin Seating Company introduces several new options for the luxurious VIP chair. In an effort to increase both comfort and styling, options now include a retractable footrest, swivel tables, and a new drink table between pairs of chairs, providing space for concessions as well as storage space below the table for personal items such as coats or purses. Check out Irwin’s latest offerings in luxury cinema seating at booth 713. www.irwinseating.com

Jack Roe
The Jack Roe Companies launch the latest add-on to their modular JACRO Premiere cinema display system with 1080p touchscreen trailer displays. Moviegoers select which trailer they would like to watch whether waiting for their movie to start or choosing which show to see. Theatre owners can capture trailers' popularity as well as independent questions as part of the system, combining a new channel for film publicity with customer lobby entertainment and live data-capture technology. To learn more about how advancements in cinema display technology from Jack Roe can benefit your theatre, visit booth 714. www.jackroeusa.com

K.C.S.
K.C.S. (Kelonik Cinema Sound) will again be at ShowEast with a wide range of speaker system models. Kelonik group has also become a source of new digital technology in the markets such as Spain, Portugal, Brazil and Russia. Stop by booth 404. www.kcsspeakers.com

Konica Minolta
CS-200 from Konica Minolta is an instrument that enables highly accurate luminance and chromaticity measurements, comparable to those of the spectroscopic type of instrument while maintaining the simplicity, operability and competitive price of the tristimulus type. The CS-200 features 40 sensors and performs calculations using the spectral sensitivity characteristics (color-matching functions) corresponding to the sensitivity of the human eye. With this newly developed spectral fitting method, tristimulus values (XYZ for red, green and blue) with a far higher accuracy than those of conventional tristimulus colorimeters can be obtained, providing excellent accuracy. Stop by booth 207 for a demo. www.konicaminolta.com

Moving iMage Technologies
Is your digital-cinema investment protected? Moving iMage Technologies introduces the IS-303 Phase Spike Arrestor. The IS-30 is an AC power spike arrestor, line filter and power conditioner that has been designed by MiT’s engineers specifically to protect digital projectors and other cinema electronics. It consists of spike and surge-protection components combined with a rugged, industrial-grade three-phase EMI/RFI filter, in a unique circuit arrangement that protects and absorbs spikes and surges line-to-ground as well as line-to-line. The unit includes a counter display to indicate how many power spikes and surges have been absorbed. It also includes LEDs that indicate the status of all three AC phases. The unit has been designed to withstand and absorb severe spikes and surges, including those from nearby lightning strikes. In the unlikely event of a direct, catastrophic lightning strike to the theatre that damages components within the IS-30, the unit incorporates a “bypass” switch that shunts the AC input directly to the output, to get the show back onscreen quickly. The IS-30 features 250VAC or 440VAC 3-phase operation; current rating of 30 amps per phase continuous; and is 2-RU rack mountable. Learn more at booth 213. www.movingimagetech.com

Omniterm

The ABO6300 ticketing kiosk from Omniterm handles one of the most important functions of your theatre. With the ability to accommodate a fan-fold printer or a roll printer, this kiosk is at a price point to satisfy every theatre owner. Customize the kiosk with a graphic overlay. The simple yet robust design offers an automated ticketing solution that will suit any environment. For more information, visit ShowEast booth 606 www.omniterm.com

Osram Sylvania
Osram continues to support digital cinema with the XBO® 4200W/HPS OFR lamp. This high-performance xenon lamp is specifically designed for the Sony SRX R220 Digital Projection System, which requires high levels of luminance and arc stability, especially when projecting 3D content. The lamp is 100% warrantied up to 500 hours. Also available for Sony digital projectors are 2000W and 3000W versions. Learn more at booth 400. www.sylvania.com/cinema

Parallel Films
Michael Vartan, Sean Astin and David Cross star in the new feature film Demoted, directed by J.B. Rogers and produced by Warren Zide, Raymond J. Markovich and Arcadiy Golubovich. It’s the story of Mike and Rodney, two mid-level sales associates at a tire company, who skate by on the good grace of their elderly boss who has a soft spot for them. But after a night of partying, they wake up to the news that the old guy has died of a heart attack, and their new boss is Castro, the office jerk. Learn more about Demoted at ShowEast booth 918. www.parallelmediafilms.com

Philips Specialty Lighting
Barco N.V., the global manufacturer of audiovisual products for the entertainment industry, appointed Philips as an authorized supplier of Xenon digital-cinema lamps for use in Barco digital cinema projectors. Philips Xenon lamps have passed Barco’s stringent testing requirements, ensuring they can deliver the highest quality 3D and 2D digital entertainment experiences to cinema audiences. The lamps’ high light output ensures optimum on-screen brightness, while a proprietary electrode design ensures high arc stability with sharp digital pictures. Long lifetimes and a highly robust design ensure optimal cost-of-operation for cinemas. The full range of Philips Xenon digital-cinema lamps is available now from selected distributors worldwide. Stop by booth 612 to learn more. www.lighting.philips.com

Photo Research

The PR-655 SpectraScan® Spectroradiometer from Photo Research is the ideal spectrally based measurement tool to perform brightness (luminance), chromaticity (CIE color) and color temperature studies on monitors (LCD, PDP and OLED, etc.) and digital projectors (DLP and LCOS) and to perform projector screen studies (e.g., screen gain). It is supplied with a 1° aperture (1/2° optional), Li-ion battery and 75mm lens focusable from 14 inches to infinity. Convenient menu navigation and data display is provided by the full-color touchscreen display. For applications that require results other than radiance or luminance, the PR-655 can be supplied with optical accessories providing illuminance, luminous intensity and luminous flux values. Visit booth 819 to learn more. www.photoresearch.com

Promotion in Motion
Launched in January 2009, Welch’s Fruit Snacks Island Fruits variety is a delicious combination of tropical flavors including Strawberry-Banana, Mango, Guava-Kiwi, Pomegranate-Passion Fruit, Pink Grapefruit and Tropical Punch. Like all Welch’s Fruit Snacks, Island Fruits is fat-free, provides 100% of the Recommended Daily Value of Vitamin C and 25% of Vitamins A and E. It’s offered in a variety of pack sizes, including .9-oz., 2.25-oz. and 5-oz. pouches.

Welch’s Fruit Snacks are produced, marketed and distributed under authority of Welch Foods, Inc. by The Promotion In Motion Companies, Inc., a leading manufacturer and marketer of fruit snacks, confections and other quality foods. Stop by ShowEast booth 807. www.promotioninmotion.com




What's new at the ShowEast tradeshow

Oct 22, 2009

filmjournal/photos/stylus/110348-New_Products_Md.jpg

FJI previews the latest technologies and products on display at the annual convention in Orlando, Florida

C-Cinema-Components

TLA enlux from C-Cinema-Components offers advanced solutions for LED lighting. They’re easy to change with existing bulbs, and have 50,000-hour life expectancy, with only 10% of the energy needed by incandescent lamps. They are fully recyclable and conform to RoHS compliance, without any mercury or phosphor. They use the same power source and screw base, are dimmable over the entire range of power, and are available in three color temperatures. Visit ShowEast booth 306 to learn more. www.c-cinema-components.com

Christie Digital

New from Christie is the Christie Solaria™ series of digital-cinema projectors, based on Texas Instruments’ industry-preferred and proven DLP Cinema® technology. The Solaria product line includes the Christie CP2210, Christie CP2220 and the Christie CP2230, all available 2K and 4K-ready, as well as Christie’s premium 4K projectors for screens up to 100 feet: the Christie CP4220 and the Christie CP4230. The Christie Solaria series projectors—CP2210, CP2220 and the CP2230—will be available in the first half of 2010. The CP4220 and CP4230 will be available in the second half of 2010. Learn more at Christie booth 813. www.christiedigital.com

CRU-DataPort

CRU-DataPort is the digital-cinema industry’s choice for duplication, distribution, ingestion, playback and mastering of digital content, with more than 40,000 units in the field. They’re SATA 3Gb/s-compatible, with USB 2.0/SATA move dock adapter boot, and rugged steel construction for ultimate drive protection. They’re compatible with all drive manufacturers and capacities, with a 25,000 insertion rating between the carrier, frame and USB/SATA move dock. Visit CRU-DataPort at booth 517. www.crudataport.com

Doremi Cinema
Doremi Cinema introduces its next generation of digital-cinema mastering hardware: Rapid and Rapid-2x. Rapid mastering stations are the newest, complete DCI-JPEG2000 mastering system with extensive encoding parameter controls and support for bit rates up to 250 Mbs. Like its predecessor, the DMS-2000, Rapid combines all the tools required for 2K and 4K image-compression processing in one package and brings some new technological innovations that speed up the mastering workflow. Visit Doremi booth 801 to learn more. www.doremicinema.com

EPD

Keeping everything clean in a multiplex is an ongoing challenge. Restrooms pose an even greater challenge, as management may not know of a problem soon enough. The PlexCall Restroom Alert from EPD solves this problem. A wireless “Push For Service” button and plaque are installed on the wall of the restroom, and management is alerted when service is needed. PlexCall is the leading server call system for “Dine-in Cinemas.” Visit them at ShowEast booth 205. www.epdesignsinc.com

Franklin Designs
Franklin Designs helps you convert your old fluorescent poster cases to LED lighting for the lowest-wattage poster cases anywhere. Save 80% on energy costs, and save dollars on fluorescent bulbs, ballast, bulb disposal, theatre maintenance and electrician costs. Visit Franklin Designs at booth 308. www.franklindesigns.com

Golden Link

Golden Link and Grupo Phoenix have partnered to bring a new product innovation to their licensed movie promotions, with the launch of an IML “Glow in the Dark” collectible drink cup. Golden Link and Grupo Phoenix are working with Fox Studios to offer this new product for the highly anticipated release of James Cameron’s 3D adventure Avatar, and picked this release for market introduction based on the perfect tie-in with the overall look of the film. The “Glow in the Dark” cup offers cinemas a turnkey promotional tool that can significantly increase concession sales and profits. To find out more about Golden Link and Grupo Phoenix promotional products, visit ShowEast booth 201. www.goldenlink.com, www.grupophoenix.com

Irwin Seating
Irwin Seating Company introduces several new options for the luxurious VIP chair. In an effort to increase both comfort and styling, options now include a retractable footrest, swivel tables, and a new drink table between pairs of chairs, providing space for concessions as well as storage space below the table for personal items such as coats or purses. Check out Irwin’s latest offerings in luxury cinema seating at booth 713. www.irwinseating.com

Jack Roe
The Jack Roe Companies launch the latest add-on to their modular JACRO Premiere cinema display system with 1080p touchscreen trailer displays. Moviegoers select which trailer they would like to watch whether waiting for their movie to start or choosing which show to see. Theatre owners can capture trailers' popularity as well as independent questions as part of the system, combining a new channel for film publicity with customer lobby entertainment and live data-capture technology. To learn more about how advancements in cinema display technology from Jack Roe can benefit your theatre, visit booth 714. www.jackroeusa.com

K.C.S.
K.C.S. (Kelonik Cinema Sound) will again be at ShowEast with a wide range of speaker system models. Kelonik group has also become a source of new digital technology in the markets such as Spain, Portugal, Brazil and Russia. Stop by booth 404. www.kcsspeakers.com

Konica Minolta
CS-200 from Konica Minolta is an instrument that enables highly accurate luminance and chromaticity measurements, comparable to those of the spectroscopic type of instrument while maintaining the simplicity, operability and competitive price of the tristimulus type. The CS-200 features 40 sensors and performs calculations using the spectral sensitivity characteristics (color-matching functions) corresponding to the sensitivity of the human eye. With this newly developed spectral fitting method, tristimulus values (XYZ for red, green and blue) with a far higher accuracy than those of conventional tristimulus colorimeters can be obtained, providing excellent accuracy. Stop by booth 207 for a demo. www.konicaminolta.com

Moving iMage Technologies
Is your digital-cinema investment protected? Moving iMage Technologies introduces the IS-303 Phase Spike Arrestor. The IS-30 is an AC power spike arrestor, line filter and power conditioner that has been designed by MiT’s engineers specifically to protect digital projectors and other cinema electronics. It consists of spike and surge-protection components combined with a rugged, industrial-grade three-phase EMI/RFI filter, in a unique circuit arrangement that protects and absorbs spikes and surges line-to-ground as well as line-to-line. The unit includes a counter display to indicate how many power spikes and surges have been absorbed. It also includes LEDs that indicate the status of all three AC phases. The unit has been designed to withstand and absorb severe spikes and surges, including those from nearby lightning strikes. In the unlikely event of a direct, catastrophic lightning strike to the theatre that damages components within the IS-30, the unit incorporates a “bypass” switch that shunts the AC input directly to the output, to get the show back onscreen quickly. The IS-30 features 250VAC or 440VAC 3-phase operation; current rating of 30 amps per phase continuous; and is 2-RU rack mountable. Learn more at booth 213. www.movingimagetech.com

Omniterm

The ABO6300 ticketing kiosk from Omniterm handles one of the most important functions of your theatre. With the ability to accommodate a fan-fold printer or a roll printer, this kiosk is at a price point to satisfy every theatre owner. Customize the kiosk with a graphic overlay. The simple yet robust design offers an automated ticketing solution that will suit any environment. For more information, visit ShowEast booth 606 www.omniterm.com

Osram Sylvania
Osram continues to support digital cinema with the XBO® 4200W/HPS OFR lamp. This high-performance xenon lamp is specifically designed for the Sony SRX R220 Digital Projection System, which requires high levels of luminance and arc stability, especially when projecting 3D content. The lamp is 100% warrantied up to 500 hours. Also available for Sony digital projectors are 2000W and 3000W versions. Learn more at booth 400. www.sylvania.com/cinema

Parallel Films
Michael Vartan, Sean Astin and David Cross star in the new feature film Demoted, directed by J.B. Rogers and produced by Warren Zide, Raymond J. Markovich and Arcadiy Golubovich. It’s the story of Mike and Rodney, two mid-level sales associates at a tire company, who skate by on the good grace of their elderly boss who has a soft spot for them. But after a night of partying, they wake up to the news that the old guy has died of a heart attack, and their new boss is Castro, the office jerk. Learn more about Demoted at ShowEast booth 918. www.parallelmediafilms.com

Philips Specialty Lighting
Barco N.V., the global manufacturer of audiovisual products for the entertainment industry, appointed Philips as an authorized supplier of Xenon digital-cinema lamps for use in Barco digital cinema projectors. Philips Xenon lamps have passed Barco’s stringent testing requirements, ensuring they can deliver the highest quality 3D and 2D digital entertainment experiences to cinema audiences. The lamps’ high light output ensures optimum on-screen brightness, while a proprietary electrode design ensures high arc stability with sharp digital pictures. Long lifetimes and a highly robust design ensure optimal cost-of-operation for cinemas. The full range of Philips Xenon digital-cinema lamps is available now from selected distributors worldwide. Stop by booth 612 to learn more. www.lighting.philips.com

Photo Research

The PR-655 SpectraScan® Spectroradiometer from Photo Research is the ideal spectrally based measurement tool to perform brightness (luminance), chromaticity (CIE color) and color temperature studies on monitors (LCD, PDP and OLED, etc.) and digital projectors (DLP and LCOS) and to perform projector screen studies (e.g., screen gain). It is supplied with a 1° aperture (1/2° optional), Li-ion battery and 75mm lens focusable from 14 inches to infinity. Convenient menu navigation and data display is provided by the full-color touchscreen display. For applications that require results other than radiance or luminance, the PR-655 can be supplied with optical accessories providing illuminance, luminous intensity and luminous flux values. Visit booth 819 to learn more. www.photoresearch.com

Promotion in Motion
Launched in January 2009, Welch’s Fruit Snacks Island Fruits variety is a delicious combination of tropical flavors including Strawberry-Banana, Mango, Guava-Kiwi, Pomegranate-Passion Fruit, Pink Grapefruit and Tropical Punch. Like all Welch’s Fruit Snacks, Island Fruits is fat-free, provides 100% of the Recommended Daily Value of Vitamin C and 25% of Vitamins A and E. It’s offered in a variety of pack sizes, including .9-oz., 2.25-oz. and 5-oz. pouches.

Welch’s Fruit Snacks are produced, marketed and distributed under authority of Welch Foods, Inc. by The Promotion In Motion Companies, Inc., a leading manufacturer and marketer of fruit snacks, confections and other quality foods. Stop by ShowEast booth 807. www.promotioninmotion.com



QSC Audio

QSC's Digital Cinema Processor, the DCP 300, builds on the legacy of DCM and Basis to provide all signal processing and monitoring functions for digital cinema in a single integrated system. Designed to be used with QSC's Digital Cinema Amplifiers (DCA) and featuring advanced DSP presets for QSC's Digital Cinema Speakers (DCS), the DCP 300 optimizes loudspeaker performance while simplifying cinema sound system wiring and configuration. The DCP 300 covers cinema systems ranging from three to five screen channels, and is configurable for bi-amp, tri-amp or quad-amp operation. The DCP 300 is also compatible with all analog cinema processor formats including Dolby® Digital Surround-EX and DTS-ES and features a 10-channel analog input for integrations with 35mm audio systems. Experience the new DCP-300 at booth 501. www.qscaudio.com

Radiant Systems
The Radiant P1760 and P1560 point-of-sale terminals are the newest members in the Radiant Systems family of open retail platforms which utilize Intel’s latest mobile technology. The energy-efficient Intel® Core™2 Duo or Celeron M processor offers outstanding performance and system responsiveness, but with lower power consumption and less heat for a more reliable design than standard desktop processors. Highlights of the units include: Standard Intel Architecture; multiple industry-standard storage options including SATA hard drive and USB Solid State; disk (USSD) or compact flash card; high-performance industry-standard DDR2 memory, PCI Express expansion slots; mini-card expansion slots and USB/RS232 connectivity; multiple operating systems including Windows XP, XP-Embedded and Vista Business; and OPOS drivers available for peripheral connectivity. Visit Radiant Systems at booth 313. www.radiantsystems.com

Retriever Software
Every cinema manager knows that the film lineup is the focal point of theatre exhibition; the success of the theatre depends on it. With Retriever Software, when your manager changes the film schedule on the point-of-sale computer, your ticketing stations, theatre signage, theatre website, Internet ticketing page, movie schedule for newspapers, onscreen advertising partners, and even your newsletters are synchronized automatically with current information. With Retriever’s Point-of-Sale System and Web Tools, the manager simply updates the film schedule, and the Retriever system does the rest, automatically. Retriever Software brings it all together with connectivity to everything from real-time sales updates to a managed website. With all of your theatre resources in line with the current schedule, you can be assured that your entire operation is focused on doing business and generating profits. Stop by booth 619 to learn more. www.RetrieverSoftwareInc.com

Schneider Optics
The DiStar* HD lens from Schneider Optics was designed for digital-cinema projectors with 1.2" 2K DLP technology. The lens has a focal length of 24mm and features images in d-cinema quality with a projection ratio of 0.9:1. It offers the widest angle projection available. The lens was especially developed for curved (cylindrical or spherical) screens with a screen radius of 2.2 x projection distance. Due to these projection parameters, the DiStar* HD 24mm lens is the ideal solution for huge, curved IMAX screens. Visit Schneider Optics at booth 906. www.schneideroptics.com

Schüttlercinema

Schüttlercinema® presents a new way for cinema owners to save and earn money. Why spend time changing the paper movie poster at your cinema? Schüttlercinema has found a much easier way to do it. With their Multimedia Displays, you can display the newest movie poster while earning money with commercials or presenting your next in-house event in the same space. Learn more at ShowEast booth 413. www.schuettler-technik.de

SLS Audio
SLS’ Audio System 3 is designed for a recommended theatre size of 300 seats. The Tri-Amp screen system consists of a CS-MH2806 and a CSB215 module,
including yoke bracket for CS-MH2806 mounting. Operating range is 40Hz to 30,000Hz, with 80 Deg horizontal dispersion and 40 Deg vertical dispersion. Recommended amplifier power is 1200W at 4 Ohms LF, 1000W at 8 Ohms MF, 140W at 8 ohms HF; maximum calculated at one meter continuous output is 130dB. Visit SLS at booth 425. www.slsaudio.com

Sylvania Lighting Services
Sylvania Lighting Services provides turnkey energy management programs for interior and exterior lighting systems as well as preventive maintenance programs. SLS provides audits of existing lighting systems; design and proposal development for energy-efficient replacement systems including removal, recycling and disposal of old systems. With over 40 years of experience, 850 lighting professionals and service fleet provide complete project management from 42 locations in the U.S. Learn more at booth 400. www.sylvania.com

Tempo Industries

Tempo Industries Sentinel™ Integrated Rail Light (IRL) with Biinary™ LED Optics is a self-contained, compact, dual-directional, modular handrail/stairway lighting solution for step, stair and ramp applications, employing exclusive Biinary LED technology. Integrated Rail Light illuminates floor areas, providing maximum lighting efficiency in either single- or dual-directional aisle distribution. IRL is well-suited for cinemas, theatres and playhouses, dinner theatres, performing-arts centers, auditoriums and arenas, casino theatres and showrooms, stadiums and similar public entertainment and performance venues. See the Sentinel at booth 412 www.tempoindustries.com

Titan Technology
Titan’s Velvet Rope application enables venues to offer pre-sale and VIP ticketing for events. Through targeted advertising, e-mail blasts or mailing lists, select customers receive a code and web link to the Velvet Rope web page. Once directed to the dedicated page, the selected users submit the assigned alpha-numeric access code for validation and make their pre-sale reservations. The Velvet Rope effectively targets users who belong to certain organizations, have a certain loyalty status, have a preferred payment method, or have some other significance to which an appeal will be made. A single event can have multiple access codes in order to reach various target markets. Find out more about Velvet Rope at booth 913. www.titantechgroup.com

Tivoli
Tivoli introduces venue products now incorporating the new Platinum Series Full Spectrum replaceable LED lighting system. The new Full Spectrum LED orientation utilizes multiple LED colors to maximize illumination and visibility across any carpet selection. The Platinum Series products have been redesigned more efficiently and are available with up to 50% cost savings without sacrificing light output. The new Platinum Series products include Usher LED wall and seat lights, Fantasma LED wall, rail and seat lights, Soft Step II Platinum Series and Soft Aisle LED guide lighting. See the new Platinum Series in suite M. www.tivolilighting.com

Vista Entertainment Solutions
Vista’s Facebook Application allows customers to look up showtimes, purchase tickets, make cinema bookings with their friends and check their bookings, all from the social-networking site Facebook. Facebook users create movie “wish lists” of all the movies they want to see and are then able to create events and invite friends who also have that movie on their wish list, with the ability to create block bookings with every individual paying for their own ticket. The Vista Facebook application is completely integrated with the Vista Cinema system and is a great way to boost your online external sales. Learn more at booth 808. www.us-vista.com

ZhetaPricing

ZhetaPricing is a pioneering company focused on developing, implementing and managing integral revenue-management solutions that maximize revenue. Thanks to ZhetaPricing’s top technology system, ZP Cinemas 2.0 and ZP Management, you can efficiently manage prices and capacity by predicting demand for each market segment and applying price differentiation. This improves movie attendance and boosts your company’s revenue and profit. ZhetaPricing covers all the necessary aspects to ensure the correct application of this efficient management system. Visit them at booth 516. www.zpricing.com

More Technology and New Products

Hoyts to install Arts Alliance theatre management software

European digital-cinema leader Arts Alliance Media (AAM) has partnered with Hoyts Cinemas, Australia’s leading cinema chain, to roll out AAM’s Theatre Management System (TMS) across the entire Hoyts circuit in both Australia and New Zealand. More »

Polaroid Eyewear and RealD sign global license agreement

Polaroid Eyewear and RealD signed a global license agreement to use the RealD brand in conjunction with the launch of a new generation of curved 3D glasses called Polaroid Premium 3D Eyewear. More »

Cretors unveils limited-edition antique anniversary popper

C. Cretors and Company announced the Cretors Anniversary Machine, a limited-edition recreation of an antique popcorn popper that celebrates the company’s recent 125th anniversary. Only 125 of the units will be produced, each one signed and numbered. More »

Klipsch introduces Reference II Series speakers

Klipsch announced the launch of its Reference II Series speakers. The new line is an enhanced version of the company’s Reference speakers and is comprised of 17 all-new speaker models. More »

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REVIEWS

Machete
Film Review: Machete

Robert Rodriguez’s unofficial sequel to his half of Grindhouse is a lot like its predecessor—gory, funny and, in the end, somewhat disappointing. More »

Going the Distance
Film Review: Going the Distance

An aspiring journalist and a music-industry slacker discover the many downsides of long-distance romance in this formulaic comedy, which relies too heavily on the charm of stars Drew Barrymore and Justin Long. More »

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