Bow Tie Cinemas recently completed digital signage installations at three of its theatre locations. Bow Tie chose Texas Digital’s signage solution and content-management software, VitalCAST™, for its theatres at Annapolis Mall 11 in Annapolis, Md.; Movieland 6 in Schenectady, NY; and Movieland at Boulevard Square in Richmond, Va.

Each of the theatre locations incorporated 40-inch Samsung flat-panel LCD displays. The Annapolis Mall 11 installation includes five displays, while the installation at Movieland 6 includes two and the Movieland at Boulevard Square includes five. Texas Digital’s VitalCAST software runs on each screen, allowing prices, imagery and other features on the displays to be updated automatically and simultaneously from Bow Tie’s corporate office with a few clicks of the mouse. All the screens are in the concessions areas of the theatres, with static menu information interspersed in between the LCD displays. Bow Tie Cinemas is using the displays with VitalCAST video content to push nontraditional food fare and upcoming events, activities and promotions.

“We chose Texas Digital’s VitalCAST due to the flexibility of its operation and ease of updating,” said Bow Tie COO Joe Masher. “The industry is trending toward digital signage; the excitement that it creates with eye-appealing graphics and animations will hopefully allow us to see our sales increase significantly at stands where we’ve installed the signage.”