News





Cinemark to install Auro 11.1 systems in XD screens worldwide

July 31, 2013

Barco was selected by Cinemark to deploy its immersive cinema sound solution, Auro 11.1, in more than 150 premium Extreme Digital (XD) screens worldwide. The Cinemark deal makes Auro 11.1 the worldwide market leader in immersive cinema audio systems for the movie exhibition industry. Cinemark will begin the worldwide deployment this year in all of its “tier one” markets, starting with North America.

After extensive technical evaluation, cost analysis and “blind” audience testing of the leading immersive sound technologies conducted at its Cinemark XD auditorium in Plano, Texas, Cinemark’s test audiences overwhelmingly chose Auro 11.1 as their preferred immersive sound system, according to the circuit.

“After independently testing both commercially available immersive cinema sound solutions, it became abundantly clear that Auro 11.1 provides the best complement to the Cinemark XD experience. We firmly believe that the fullness and richness of Auro’s height layer, coupled with the discreetness of the future and open standard object-based capabilities supported by Auro, will make for the best moviegoing experience possible,” said Damian Wardle, VP of worldwide theatres technology and presentation at Cinemark. “Its backward and forward compatibility with existing cinema audio systems, in addition to the ease and economy regarding both implementation and operation, are also critical elements.”


Cinemark to install Auro 11.1 systems in XD screens worldwide

July 31, 2013

Barco was selected by Cinemark to deploy its immersive cinema sound solution, Auro 11.1, in more than 150 premium Extreme Digital (XD) screens worldwide. The Cinemark deal makes Auro 11.1 the worldwide market leader in immersive cinema audio systems for the movie exhibition industry. Cinemark will begin the worldwide deployment this year in all of its “tier one” markets, starting with North America.

After extensive technical evaluation, cost analysis and “blind” audience testing of the leading immersive sound technologies conducted at its Cinemark XD auditorium in Plano, Texas, Cinemark’s test audiences overwhelmingly chose Auro 11.1 as their preferred immersive sound system, according to the circuit.

“After independently testing both commercially available immersive cinema sound solutions, it became abundantly clear that Auro 11.1 provides the best complement to the Cinemark XD experience. We firmly believe that the fullness and richness of Auro’s height layer, coupled with the discreetness of the future and open standard object-based capabilities supported by Auro, will make for the best moviegoing experience possible,” said Damian Wardle, VP of worldwide theatres technology and presentation at Cinemark. “Its backward and forward compatibility with existing cinema audio systems, in addition to the ease and economy regarding both implementation and operation, are also critical elements.”

More Technology and New Products

NATO issues technological requirements for High Dynamic Range projection

NATO has released technological requirements for High Dynamic Range projection systems More »

Heather Blair joins MediaMation full-time as head of cinema sales

Heather Blair has joined the MediaMation team full-time as head of cinema sales More »

Share Dimension sets global release of Cinema Intelligence

Share Dimension announced the global release of Cinema Intelligence, billed as the first big data-analytics product of its kind aimed at motion picture exhibitors. More »

Cinemacenter opens laser projection system with Doremi server

CCA Argentina Cinemacenter has chosen Doremi's IMS1000AR Integrated Media Server as part of the installation of its new NEC laser projection system More »

ADVERTISEMENT



REVIEWS

Penguins of Madagascar
Film Review: Penguins of Madagascar

Frenetic vehicle for supporting players from the Madagascar films will entertain kids but prove a little wearying for their parents. More »

imitation game
Film Review: The Imitation Game

Terrific biopic about world-class mathematician and social misfit Alan Turing, who, in spite of a painful struggle with his homosexuality, helped the Allies break the code of the Nazis' Enigma machine. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here