The annual trade show at ShoWest begins March 16 at Bally’s in Las Vegas and runs through March 18. Here are some select highlights of products and technologies debuting at the show.

American International Concession Products
American International Concession Products is introducing Chewy Lemonheads & Friends to the theatre industry. Chewy Lemonheads & Friends won the NCSA’s 2009 New Product Award in the Non-Chocolate category. It was chosen from hundreds of new product nominations for its great taste, originality, and authentic fruit flavors. It will be available in 3.5-oz. and 6-oz. boxes as well as a treat-size pack that is perfect for kids’ trays. Stop by AICP booth 713, and get your samples of these and other delicious concession products. (aicpcorp.com)

American Licorice
Sour Punch® is adding Strawberry-Watermelon Bits Theater Box to its lineup of popular sour candy products. The bold colored bits come in the newest blended flavor Strawberry-Watermelon and are sprinkled with cheek-pinching sour goodness. Available in a 3.5-oz package, the theatre box has both vertical and horizontal display opportunities. It’s a perfect package for sharing or eating on the go. Sour Punch® has an array of product offerings including Straws, Bits, Bites®, Ropes and Twists, available in five everyday flavors including Strawberry, Green Apple, Cherry, Blue Raspberry, and Watermelon. Stop by American Licorice booth 1206. (americanlicorice.com)

Cinema Solutions
Join the mobile marketing revolution! Cinema Solutions is now offering a new interactive mobile marketing program for theatres that will enable them to reach out to their customers anytime, anywhere. Using SMS texting technology, theatres can send out mobile coupons, mobile trivia and mobile sweepstakes to their customers. You can also include mobile barcodes to maximize efficiency, reduce expenses, and improve coupon validation. Visit Cinema Solutions at booth 722 to learn more. (cinemasolutions.com)

Coca-Cola
Glaceau’s new vitaminwater zero™ is packed with vitamins, not calories. With zero calories per serving, naturally sweetened great taste, vitamins and nutrients, vitaminwater zero is the perfect partner for a healthy, active life. vitaminwater zero helps expand your customer base to include calorie- and image-conscious consumers. Try one of the great-tasting, zero-calorie flavors at Coca-Cola booth 1305. (cocacola.com)

CRU-DataPort
The digital cinema industry is choosing CRU-DataPort for the duplication, distribution, ingestion, playback and mastering of digital content. With over 60,000 units in the field, CRU-DataPort is SATA 3Gb/s compatible, offers a USB 2.0/SATA move dock adapter boot, rugged steel construction for ultimate drive protection, compatibility with all drive manufacturers and capacities, and a 25,000 insertion rating between the carrier, frame and USB/SATA move dock. Learn more at ShoWest booth 2017. (crudataport.com)

Datasat Digital Entertainment
Datasat Digital Entertainment has combined its vast experience in conventional analog sound systems with state-of-the-art digital signal processing technology. The result: the AP20 Audio Processor. Engineered to deliver precise reproduction of both analog and digital sources, the AP20 leverages the power of six analog devices 400MHz DSPs. The AP20 offers 16 channels of digital and eight channels of analog inputs coupled to the 16 digital and 16 analog outputs. In addition, the AP20 features individual and global channel delays, third octave and parametric EQ, Dirac Live® room optimization, and three expansion slots for future development. See the AP20 in Palace suite 4. (datasatdigital.com)

Dippin’ Dots
Dippin’ Dots is chilled…no, thrilled to announce a brand new product line coming this winter. Dippin’ Dots Chillz™ is a non-fat, beaded product naturally sweetened with Truvia™. It’s a healthier alternative to ice cream and was developed with schools in mind. Varieties include Sour Blue Razz naturally and artificially flavored, naturally non-fat Blue Raspberry Ice, and Wango Rainbo naturally and artificially flavored, naturally non-fat Rainbow Ice. Both are fortified with vitamin C and only 50 calories per pack. Also available is Chocolate naturally flavored, non-fat dairy dessert with only 85 calories per pack.

Chillz will be sold in individual serving packages called a Smack Pack (same size as their Prepack). It is a high-temp product, which will make it more versatile, but may also cause the Dots to stick together slightly. No problem! Just smack the pack and the clumps break apart. Discover Chillz at booth 533. (dippindots.com)

Dolphin Seating
Dolphin Seating’s new $199 VIP rocker cinema seats will be on display at ShoWest booth 735. Stop by and see what “Luxury for Less” is all about. (dolphinseating.com)

Doremi Cinema
Doremi Cinema is introducing the new CaptiView Closed Caption Viewing System for hearing-impaired movie audiences. The CaptiView system transmits and receives AES-128 encrypted closed captions on a wireless band frequency. With an 80-meter signal range, CaptiView can be used from any seat in the house (unlike existing “mirror-image” systems that limit seat selection).

The CaptiView system consists of a small, OLED display on a bendable support arm that fits into the theatre seat cupholder. The easy-to-read screen is equipped with a rechargable Lithium Ion battery that lasts up to 16 hours per charge. The high-contrast display comes with a privacy visor so it can be positioned directly in front of the movie patron with minimal impact or distraction to neighboring patrons.

CaptiView is economically priced to allow the cinema owner to outfit 100% of the multiplex. It runs on the existing Doremi digital cinema server, so no additional hardware is required. It supports SMPTE and Cinecanvas packages, and can support up to four languages simultaneously. Learn more at booth 1921. (doremicinema.com)

Durkan Hospitality
Designed by Todd Oldham for Durkan, the Metropolis collection is a modern interpretation of the symbols you see during everyday life in the city. The geographic patterns are inspired by urban forms taken from street architecture—such as grates, steps, spires, etc. It’s ideal for a modern look in theatres and entertainment venues. Add your own touch with custom coloration to suit your design taste. For more information, visit booth 824. (durkan.com)

Embedded Processor Designs
PlexCall, the industry-leading server call system for “Dine-In Cinemas,” announces the PlexCall Restroom Alert. Customers use the PlexCall Restroom Alert to immediately notify staff when a restroom needs maintenance. The “Push for Service” wall-mounted button is easily installed using the PlexCall unique wireless technology. The PlexCall software allows management to track calls for service, and address concerns and identify problem areas quickly. The customer experience is enhanced with the ability to send a notification of a restroom issue without having to locate a staff member. Visit Embedded Processor Designs at ShoWest booth 1627. (epdesignsinc.com)

GDC Technology
GDC Technology’s SX-2000 Digital Cinema Server with Integrated Media Block (IMB) can be seamlessly integrated into DLP Cinema® Series 2 projectors. It retains all the advanced features and user interface of GDC’s existing SA-2100 servers, Seamless upgrade (or migration) path is provided, with no need to retrain customers on the usage of the servers and the same workflow in managing 2K and 4K content. Customers can afford a new digital projection solution that is future-proof based on Texas Instruments’ Enhanced DLP Cinema technology. Visit GDC at booth 1824. (gdc-tech.com)

Gold Medal Products
Reach maximum popping capacity and corn storage with a built-in filtration system from Gold Medal. Twin 32-oz. or 60-oz. kettles fit in the 72-inch-wide cabinet. The Twin Updraft PopClean’s filtration system meets UL710B standards, eliminating the need for an overhead vent system. It fits through a standard 84-inch door, and a built-in fire-suppression system is also available. (All 36, 48, 60 and 72-inch models are also available in PopClean cabinets). Count on Gold Medal Products Co. to keep your profits popping. Stop by ShoWest booth 1821. (gmpopcorn.com)

Goldberg Brothers
Goldberg Brothers, Inc. is best-known for their manufacturing of motion picture film reels and cans since the year 1930. When people think of film reels, they immediately think of Goldberg Brothers. Now that digitally equipped theatres are slowly changing the way movies are being presented, it is more important than ever for people to preserve their mental images of what represents “the movies” to them. When people watch movies, they have visions of film and film reels in their minds, not computer chips. They’re just not willing to forget how movies have been presented for the last 100-plus years. Goldberg Brothers has recently focused their attention on manufacturing a vast variety of motion picture film-related memorabilia in order to satisfy the new demand for such items. Stop by booth 807 at ShoWest exhibits to see the many new items they have on display. (goldbergbrothers.bizhosting.com)

Golden Link
Golden Link and Grupo Phoenix continue their partnership to bring an exciting new product innovation to their licensed movie promotions, with the introduction of the new “Full Motion Video Cup.”

How do you make a superhero fly? How do you capture the excitement of motion pictures? Take animation to the next level by using full-motion lenticular effects for in-theatre promotions. This full-motion video technology can capture multiple frames of animation on the curved surface of your favorite collectible drinkware. Bring movie scenes to life in ways you never thought possible and capture the action of motion pictures with the new Full Motion Video Cup. This innovative product offer cinemas a turnkey promotional tool that can significantly increase concession sales and profits. Learn more at booth 620. (goldenlinkinc.com, grupophoenix.com)

Great Western Products
Great Western Products is a leading manufacturer and processor of high-quality popcorn and concession supplies, providing a "one-stop shopping" experience, from the booth to the box office.

The newest star in Great Western's signature line of cleaning products, System Complete by TEC-Chem, is a complete, chemically balanced cleaner, disinfectant, sanitizer and deodorizer. One of the few industry products tested and approved to effectively kill the deadly H1N1 virus (swine flu), System Complete is an EPA-registered, single-use solution for all your surface sanitizing and disinfecting requirements. It’s a 4-in-1 concentrate, powerful enough to be effectively diluted for use in a wide variety of applications, including countertops, restrooms, foodservice areas, floors, doorknobs...any non-porous surface that may house harmful germs.

The TEC-Chem program, designed for the theatre environment, includes a full line of products and support to ensure proper training and product use, safety education, employee reference information, and health inspection documentation. Stop by booth 702 for complete information. (gwproducts.com)

Harkness Screens
Harkness Screens announces the Digital Screen Selector, a Web-based application available at no charge to help maximize the return on exhibitors’ digital-cinema investments. It works by using actual operating data to specify the optimal screen surface to reduce 2D operating costs, as well as to optimize both 2D and 3D light levels.

Also from Harkness: Harkness Perlux® brand screens reduce operating costs by reflecting more light back to audiences than matt white surfaces, enabling the use of smaller lamps, less frequent lamp replacements, and reduced power consumption. Perlux screens are available in three gain levels to suit exhibitors’ exact requirements. Stop by booth 1814. (harkness-screens.com)

Hurley Screen
Hurley Screen Corp. is now producing a higher-gain option for Superglo HG screen material. In addition to their standard Superglo 1.5 and Superglo HG 1.8, Superglo HG 2.1 is available for immediate delivery. Superglo HG 2.1 is ideal for large screens in 3D systems where pearlescent screens can be employed. Like all of Hurley Screen’s gain screen surfaces, Superglo HG 2.1 is manufactured using an advanced printed finish for a significantly more even projection surface than commonly used spray-on screen surfaces. Learn more at booth 413. (hurleyscreen.com)

Irwin Seating
Irwin Seating Company is expanding their movie theatre chair line to include several new VIP chair models with multiple interchangeable options. These new premium seating solutions were designed by a consortium including the Irwin research and development team, a high-end specialty furniture manufacturer and a number of Irwin’s valued customers. The result…a VIP line of products which embodies style, comfort, function and design. Stop by booth 903 and experience for yourself the “Irwin Difference.” (irwinseating.com)



JBL
JBL introduces two new Ultra High Power 4-Way ScreenArray® Systems, the model 5742 and the 5732. The new large-format 5742 ScreenArray features a 4” titanium-diaphragm high-frequency compression driver providing 125 watts of power coupled with a quad midrange with four 8” CMCD™ cone midrange compression drivers, providing 1,400 watts of smooth midrange coverage. The low-frequency section features double 18” Super Vented Gap™ low-frequency drivers, with over 1600 watts for high output power with minimum distortion. The 5742 is the ideal sound system to complement the large-format 3D visual experience.

The new 5732 Four-Way ScreenArray also employs the 4” 125-watt high-frequency driver, with a 700-watt dual 8” CCMD midrange section, coupled with a double 15” low-frequency section featuring 1,200 watts of low-frequency power. The 5732 provides significant power in a compact system for the headroom required in post-production venues and cinemas worldwide. See the new JBL 4-Way ScreenArrays at ShoWest booth 1601. (jblpro.com)

Kinoton
At booth 1617, Kinoton will present the new generation of DCP digital-cinema projectors, utilizing components supplied by Barco, a licensee of Texas Instruments’ DLP Cinema® technology. These “Series 2” DCP projectors comply with the latest security standards and offer excellent brightness at a lower cost and with a smaller footprint. They feature full-resolution 2K triple-flash technology for brilliant 3D cinema. Moreover, the new DCP projectors can be upgraded to 4K projection and are prepared for incorporating an Integrated Media Block (IMB). See the Series 2 projectors at booth 1712. (kinoton.com)

Lighting Images Technology
The ISP 6055 Intelligent Switching Monitor from Lighting Images detects any amplifier failure. It switches the sound signal instantly from the defective amplifier to a standby amplifier wired into the system. When the backup amplifier is activated, the monitor will display a red light highlighting the failure, which can then be replaced at leisure. Benefits and savings include no dark theatre, no overnight freight charges, and a sound technician to install the amplifier. The ISP 6055 monitor is similar to other six-channel sound monitors, with volume controls and outputs for both processor and amplifiers, and it includes a pre-wire switching panel. See the ISP 6055 at booth 1220. (lightingimages.com)

Look 3D Eyewear
Look3D announces that RealD has officially certified its complete 2010 Digital Designer Eyewear Collection. This catalogue is a showcase of the collections that prove digital 3D glasses can be both fashionable and functional. With fashion wraps, perfect-fitting kids’ styles and superior lens optics. Look3D has it all. Look3D strongly believes that everyone deserves to see and be seen in the best 3D glasses on the market, and that movie lovers will increasingly demand both fashion and function when attending digital 3D cinemas.

Look3D offers a number of collections at various price points, manufactured to RealD’s specific engineering specifications and carrying the RealD certification badge to ensure that quality is maintained. Visit Look 3D at booth 1021. (look3d.com)

Long Range Systems
Table Genie from Long Range Systems (LRS) is an innovative wireless push-for-service system for dinner theatres and movie grills. With the push of a button, customers can wirelessly notify servers when service is needed. Customers order more food and drinks while your servers provide superior, on-demand service without having to roam the aisles. Stop by booth 528 for a complete demonstration, (pager.net.)

Meyer Sound
Meyer Sound's new Cinema Experience, an integrated sound system of screen-channel loudspeakers, surrounds, subwoofers and electronics, works together to deliver excellent clarity, power and transparency. The heart of the system is the Acheron high-performance screen-channel loudspeaker. The two-way loudspeaker combines the advantages of self-powered technology and innovative horn design to deliver exceptional, precise coverage and plenty of headroom. It’s available in two models: Acheron 100 (100º x 50º horn) and Acheron 80 (80º x 50º horn).

From sound design and dubbing through to exhibition, Meyer Sound provides a consistent, linear platform that reproduces soundtracks for today's audiences exactly as they were intended to be heard. Experience their new system at Palace suite 7. (meyersound.com)

Modular Hardware
Replace that broken, missing or non-compliant twist latch with Modular Hardware’s replacement kit #01139-Assembly, containing all necessary hardware and fasteners to complete the installation with ADA compatibility. The kit includes hardware for all material thickness and material. Stop by booth 1912. (modularhardware.com)

Omniterm
Promote, entertain and communicate with your customers using another of Omniterm’s new, innovative technologies. Omniterm’s Digital Signage Solution was developed within their Integra Cinema system engine to enable theatres to control all signage applications from one central software platform. By eliminating the need for an external third-party product, Omniterm’s solution will reduce system costs and simplify the management of digital signage. Omniterm’s Digital Signage Solution will concurrently operate your concession menu board, showtime monitor and auditorium signage applications. Visit booth 721 at ShoWest for a demo. (omniterm.com)

Packaging Concepts
Packaging Concepts, Inc. has a developed a true environmentally friendly popcorn bag that is not only "Guaranteed Leak-Proof" but also 100% biodegradable. These bags are recognized under the brand "EcoSelect" and are manufactured to the highest environmentally friendly standards and also from a quality perspective.

The PCI "EcoSelect" paper used in this bag delivers a natural un-bleached, chlorine-free alternative supported by documented sustainable forestry and lean manufacturing. Up to 50% of the energy needed to produce the natural fiber is sourced from hydropower and renewable bio-fuels. Stop by booth 412 to learn more. (packagingconceptsinc.com)

Paragon International
Paragon presents the “Classic Pop” popcorn machine. Styled just like the poppers you see at the local movie house, the Classic Pop line has a bright cabinet and classic graphics that fit almost any décor. Each full-featured machine pops delicious, theatre-quality popcorn, is easy to use and easy to maintain. This high-volume machine is ideal for larger venues including convention centers, arenas and amusement parks. Features include a high-output, hard-coat anodized aluminum side-hinged kettle, sturdy cabinet construction, stainless-steel food zone, tempered glass panels, built-in warming deck, an old maid drawer and an infrared Toughcoat™ heat lamp. Visit Paragon at booth 1626. (manufacturedfun.com)

Photo Research
Photo Research has been providing light-measurement solutions to the entertainment and display industry for over six decades. Their products include Spectroradiometers, photometers, colorimeters, light meters and video photometers. Their latest TE-cooled PR-730/735 Spectroradiometer is capable of measuring down to 0.0001 fl. The new PR 7 series complements their existing industry-standard PR 655, 670, 680 and 680L instruments. Instruments feature a 3.5” color display, SD card storage, Bluetooth and much more. Applications include luminance, contrast, uniformity, CIE chromaticity, ANSI Lumens, Gamma, screen gain, white point calibration, correlated color temperature (CCT) and ultra-low black levels. Learn more at booth 1827. (photoresearch.com)

Promotion In Motion
Cookie dough lovers, celebrate. Bake Shoppe™ Cookie Dough Miniatures Are the real deal you’ve been craving! Butter-In-The-Batter™, Mixing Bowl Licking™, Heavenly Bite Size Cookie Dough Morsels™ are drenched in pure milk chocolate. Enjoy egg-free Bake Shoppe™ Cookie Dough Miniatures on the go, or you can just savor them slowly…one mouth-watering bite at a time. Cookie Dough Miniatures are offered in a 3.5-oz concession box.

Bake Shoppe™ Cookie Dough Miniatures are produced, marketed and distributed by The Promotion In Motion Companies, a leading manufacturer and marketer of fruit snacks, confections and other quality foods. Stop by ShoWest booth 720. (promotioninmotion.com)

QSC Audio
QSC's digital cinema processor, the DCP 300, provides all signal processing and monitoring functions for digital cinema in a single integrated system. Designed to be used with QSC's digital cinema amplifiers and featuring DSP presets for QSC's digital cinema speakers, the DCP 300 now includes a number of new features for 2010. The DCP 300 set-up software now features Windows 7 compatibility for easy installation. Automation and network control and monitoring are now possible via RS-232 serial commands and SNMP via Ethernet for easy integration into networked d-cinema systems. Experience the new DCP-300 at booth 1509. (qscaudio.com)

Richardson Oilseed
Canola Harvest and Richardson Oilseed introduce a new, innovative non-hydrogenated popping oil. This oil will also add a warm, buttery flavor to your popcorn, while keeping to a healthy agenda. Canola Harvest NH Popping Oil is trans-fat-free, cholesterol-free and low in saturated fats. This highly functional formulation allows for high temperature popping, maximum kernel popping, and is ready to use at room temperature. Since it does not require melting or heating probes, the popping process is simplified and employee safety is improved. It provides the buttery flavor you love with zero trans fat. Learn more at booth 725. (jri.ca/oilseed)

Royal Paper
Royal Paper is offering a new and innovative process to clean and sanitize 3D glasses. Chemical-free, it eliminates several products, is simple to use and has no carbon footprint. Visit Royal Paper at booth 604. (royal-paper.com)

Schult Industries
Schult Smartbrite™ energy-saving poster cases, menu systems and décor signage will be on display at the ShoWest tradeshow. Visit the “Green Corner” (booth 1329) for exciting, energy-smart signage that saves theatres up to 90% in energy over traditional fluorescent displays. For customers interested in updating their existing poster cases to new energy-saving technology, ask about Schult’s easy-to-install retrofit kits and turnkey installation programs. View the complete line of Smartbrite™ products and see why it pays to “Go Green” with Schult!

To schedule a meeting and receive your custom energy-saving analysis, e-mail showest@schult.com.

Surveillance Technologies
Surveillance Technologies will be showcasing their most advanced digital recording surveillance system ever at ShoWest. Highlights include inputs for 32 cameras, crystal-clear images, and fast remote access for live and searched video. View up to 36 cameras and up to 36 locations simultaneously using the remote software of their new web browser, which allows users to simply type in an IP address to connect. Other highlights include unalterable digital watermarking of all video, video motion detection, unique high-resolution image compression that allows storage of up to two full years of video footage, remote connectivity via LAN/Internet to up to 252 locations, and special object watch/search for high security areas. Enhanced system resource management helps make the system one of the most stable, efficient and reliable camera surveillance security systems in the world. Learn more at booth 1534. (surveillancetechnologies.com)

Taste of Nature
Cookies ‘N Cream Bites™, a Taste of Nature, Inc. brand of cookies-and-cream candy, launched in 2010. This product is an expansion of the Cookie Dough Bites® line.
Cookie Dough Bites were originally introduced as a movie theatre candy. By 2000, however, they were so popular that Taste of Nature began to market them for stores and general retailers. While Cookie Dough Bites consist of egg-free, raw chocolate-chip cookie dough covered in chocolate, Cookies ‘N Cream Bites feature a cream-and-cookie-crumble center, covered in a yummy white chocolate candy coating. Stop by ShoWest booth 1516. (candyasap.com)

Technicolor 3D
3D continues to outperform 2D by more than two to one, and studios have already announced 19 major 3D releases for 2010. With only approximately 3,800 digital 3D screens in North America, exhibitors face a challenge in meeting audience demand. Market conditions continue to delay digital rollouts, and in smaller towns the current price of digital equipment may not be cost-effective.
Technicolor has developed a next-generation, high-quality, affordable 3D solution for 35mm projectors that enables exhibitors to bring 3D to audiences everywhere now. Learn more at booth 1725. (technicolor.com)

Texas Tito’s
Texas Tito’s introduces an industry first: individually packaged Jumbo Dill Pickles packed with no brine to eliminate messes while increasing sales. Their unique process provides a delicious, fresh-tasting product with a one-year shelf life. Texas Tito’s packaging is perfect for display in the candy counter. Tito’s also offers the most effective selling display boxes for pickles ever. Texas Tito’s Jumbo Dill Pickles eliminate “fishing” for pickles and equipment while increasing sales. Stop by ShoWest booth 2012. (texastitos.com)

Titan Technology Group
Titan Technology Group introduces mobile ticket delivery to their existing portfolio of ticketing options. Patrons can now receive a movie ticket on their cellular phone in the same manner as they would receive a text message. A ticket or coupon is sent in the form of a 2D barcode which can be easily scanned by a variety of access control devices. Embracing this form of paperless ticketing can help any exhibitor reduce lines at the box office and offer customers the highest level in convenience. Moviegoers now have the option to obtain tickets for a specific showtime from anywhere and at any time! Learn more at booth 626. (titantechgroup.com)

Theatre Lighting Associates
Theatre Lighting Associates announces the new enLux R-20F LED flood lamp. Available in warm, neutral and cool white as well as all the standard colors, the R-20F has a standard life of 50,000 hours and uses only eight watts. The unit is fully dimmable, is UL-listed and is rated for both indoor and outdoor use. See this new lamp and other enLux products at ShoWest booth 2015. (tla-led.com)

3-D Glasses Global
3-D Glasses Global, LLC, is introducing a new line of 3D eyeware. “EYE-D” (copyright pending) 3D eyeware features molded plastic frames and is available with either circular or linear technology lenses that are manufactured by US Polarizer LLC. 3-D Glasses Global says the lenses provide the highest “extinction rate” in the industry.
“EYE-D”s are available in red, blue, green and yellow as well as traditional black, and are compatible with all 3D projection systems, including RealD, MasterImage and Technicolor. They will be on display at ShoWest booth 1720. Eye-D eyeware is available globally through local theatre equipment dealers. (3-DGlassesGlobal.com)

Vista Entertainment Solutions
Version 4 of Vista Cinema Software is now available. Vista Version 4 includes a huge array of new features and functionality and a freshly remodeled user interface. Special features of Version 4 include a customer-designable point of sale, enhanced seating layout capability, and a greatly simplified installation and maintenance experience.

As well as being built on the latest Microsoft .Net Framework, Version 4 of Vista also supports the Windows 7 operating system. Version 4 incorporates the latest technologies into a clean and intuitive user interface, and is also a robust and stable system designed for busy cinemas. Stop by Vista booth 815. (us-vista.com)

Vivian Company
The results are in: Candy sales numbers are way up at Vivian’s candy self-serve test locations. Similar to the impulse candy concept in grocery stores, merchandise with Vivian’s QPM (Quick Pick Merchandiser) and your customers won’t be able to resist grabbing and purchasing more candy. Yes, they analyzed theft and the increase in sales more than made up for the slight increase in theft. Learn more at booth 632. (viviancompany.com)

West World Media
West World Media, a leader in exhibitor marketing services, introduces mobile websites to their line of marketing products. Mobile websites are streamlined versions of regular websites, designed for patrons who are out and about—and would like to find showtimes on the go. West World offers a text-based version, BlackBerry and iPhone versions; movie detail pages with posters and synopses; links to mobile ticket purchase pages, and trailers. Visit West World Media at booth 1623. (westworldmedia.com)

ZhetaPricing
ZhetaPricing focuses on developing, implementing and managing integral revenue-management solutions that maximize companies’ revenues. Thanks to ZhetaPricing’s top technology system, ZP Cinemas 2.0 and ZP Management, you can efficiently manage prices and capacity by predicting demand for each market segment and applying price differentiation. This improves movie attendance and boosts your company’s revenue and profit. ZhetaPricing covers all the necessary aspects to ensure the correct application of this efficient management system. Real applications, real results. Visit them at booth 610. (zpricing.com)