News





Harkness Screens to host free web seminar on presentation quality

July 30, 2014

With the digital rollout near complete in most markets throughout the world, exhibitors are now turning their focus to improving and optimizing the cinematic experience as a way of securing and increasing revenue at a time when box-office takings are declining.
Be it premium large-format theatres, in-theatre dining, luxury seating, 4D seating or immersive audio, exhibitors are looking at different methods to generate incremental revenue. But do these guarantee the consumer gets an exceptional cinematic performance?


In a free web seminar from Harkness Screens, one of the key recurring consumer issues—presentation quality and brightness (particularly in 3D)—will be examined from a business perspective. The one-hour seminar on Tuesday, Sept. 9, will cover:

*Consumer pain points—what they like, what they dislike and what they feel would drive them to attend the cinema more often

* The impact from a business perspective of not addressing consumer concerns

* Why, from a technical perspective, consumers may be experiencing what they consider to be a disappointing visual performance

* Why from a visual performance standpoint current premium-priced seating might not always be the best viewing experience in the theatre

* How considered theatre optimization might improve viewing performance for all seats in the theatre

* Potential new seating pricing models, how these might drive increased revenue, increase overall ticket sales and, in turn, concession sales.


For further information on this forthcoming event and to register online, click here.


Harkness Screens to host free web seminar on presentation quality

July 30, 2014

With the digital rollout near complete in most markets throughout the world, exhibitors are now turning their focus to improving and optimizing the cinematic experience as a way of securing and increasing revenue at a time when box-office takings are declining.
Be it premium large-format theatres, in-theatre dining, luxury seating, 4D seating or immersive audio, exhibitors are looking at different methods to generate incremental revenue. But do these guarantee the consumer gets an exceptional cinematic performance?


In a free web seminar from Harkness Screens, one of the key recurring consumer issues—presentation quality and brightness (particularly in 3D)—will be examined from a business perspective. The one-hour seminar on Tuesday, Sept. 9, will cover:

*Consumer pain points—what they like, what they dislike and what they feel would drive them to attend the cinema more often

* The impact from a business perspective of not addressing consumer concerns

* Why, from a technical perspective, consumers may be experiencing what they consider to be a disappointing visual performance

* Why from a visual performance standpoint current premium-priced seating might not always be the best viewing experience in the theatre

* How considered theatre optimization might improve viewing performance for all seats in the theatre

* Potential new seating pricing models, how these might drive increased revenue, increase overall ticket sales and, in turn, concession sales.


For further information on this forthcoming event and to register online, click here.

More Technology and New Products

Christie donates projector to Orange County Children's Hospital

Christie donated a state-of-the-art digital projector, screen and audio solution to Children’s Hospital of Orange County More »

Barco teams with IOSONO for 3D sound

Barco is adding the team of 3D audio expert IOSONO and its assets to the Barco family More »

Christie chooses Galalite screens for InfoComm India display

Christie selected Galalite, a global leader in cinema screen technologies, to showcase its visual solutions at InfoComm India More »

Cretors announces combination popcorn popper and caramel coater

C. Cretors and Company announced the Double Feature, a combination popcorn popper and caramel coater More »

ADVERTISEMENT



REVIEWS

John Wick
Film Review: John Wick

Retired hit man seeks revenge on Russian mob in an above-average action film. More »

Fury Review
Film Review: Fury

American tanks fight superior German forces in the closing days of World War II. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here