News





Harkness Screens to host free web seminar on presentation quality

July 30, 2014

With the digital rollout near complete in most markets throughout the world, exhibitors are now turning their focus to improving and optimizing the cinematic experience as a way of securing and increasing revenue at a time when box-office takings are declining.
Be it premium large-format theatres, in-theatre dining, luxury seating, 4D seating or immersive audio, exhibitors are looking at different methods to generate incremental revenue. But do these guarantee the consumer gets an exceptional cinematic performance?


In a free web seminar from Harkness Screens, one of the key recurring consumer issues—presentation quality and brightness (particularly in 3D)—will be examined from a business perspective. The one-hour seminar on Tuesday, Sept. 9, will cover:

*Consumer pain points—what they like, what they dislike and what they feel would drive them to attend the cinema more often

* The impact from a business perspective of not addressing consumer concerns

* Why, from a technical perspective, consumers may be experiencing what they consider to be a disappointing visual performance

* Why from a visual performance standpoint current premium-priced seating might not always be the best viewing experience in the theatre

* How considered theatre optimization might improve viewing performance for all seats in the theatre

* Potential new seating pricing models, how these might drive increased revenue, increase overall ticket sales and, in turn, concession sales.


For further information on this forthcoming event and to register online, click here.


Harkness Screens to host free web seminar on presentation quality

July 30, 2014

With the digital rollout near complete in most markets throughout the world, exhibitors are now turning their focus to improving and optimizing the cinematic experience as a way of securing and increasing revenue at a time when box-office takings are declining.
Be it premium large-format theatres, in-theatre dining, luxury seating, 4D seating or immersive audio, exhibitors are looking at different methods to generate incremental revenue. But do these guarantee the consumer gets an exceptional cinematic performance?


In a free web seminar from Harkness Screens, one of the key recurring consumer issues—presentation quality and brightness (particularly in 3D)—will be examined from a business perspective. The one-hour seminar on Tuesday, Sept. 9, will cover:

*Consumer pain points—what they like, what they dislike and what they feel would drive them to attend the cinema more often

* The impact from a business perspective of not addressing consumer concerns

* Why, from a technical perspective, consumers may be experiencing what they consider to be a disappointing visual performance

* Why from a visual performance standpoint current premium-priced seating might not always be the best viewing experience in the theatre

* How considered theatre optimization might improve viewing performance for all seats in the theatre

* Potential new seating pricing models, how these might drive increased revenue, increase overall ticket sales and, in turn, concession sales.


For further information on this forthcoming event and to register online, click here.

More Technology and New Products

MIT announces first sale of Cine-Sation effects seating system

Moving Image Technologies announced that Pacific Theatres has purchased the first Cine-Sation chairs for their Pacific Winnetka 21 complex More »

China Giant Screen to collaborate with East Technology and IN89 Digital Cinemax

China Giant Screen, East Technology and IN89 Digital Cinemax will collaborate in the promotion and deployment of China Giant Screen technology More »

Indonesia's Cinema 21 commits to 100 Dolby Atmos screens

Indonesia's Cinema 21 plans to install Dolby Atmos in 100 cinema screens over the next 18 months More »

RealD licenses Precision White Screen technology to Harkness Screens

RealD has licensed its Precision White Screen technology to Harkness Screens International More »

ADVERTISEMENT



REVIEWS

Selma review
Film Review: Selma

An impassioned lead performance and timely parallels to contemporary social issues enliven and elevate this otherwise somewhat routine biopic. More »

Into the Woods
Film Review: Into the Woods

Over-scaled, too dark and only intermittently charming Sondheim musical adaptation does a disservice to a great cast and is often so noisy you can't even appreciate the music. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here