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MovieTickets.com and Mobiqa partner on mobile ticketing pilot program
Jan 14, 2010
During the pilot, moviegoers who purchase tickets at MovieTickets.com for showtimes at participating Classic Cinemas theatres in Chicago will have a bar code sent to their mobile phones via SMS WAP Link, MMS or email WAP Link. The bar code, acting as a mobile ticket, will then be scanned at the theatres and will replace the existing paper tickets.
"The results of this program could certainly impact the future of moviegoing options," said Joel Cohen, executive VP and general manager of MovieTickets.com. "The paperless system will streamline the ticket redemption process by making it easier for both moviegoers and theatre staff."
Mobiqa currently offers mobile movie ticketing at locations across Europe and Australasia.
MovieTickets.com and Mobiqa partner on mobile ticketing pilot program
Jan 14, 2010
During the pilot, moviegoers who purchase tickets at MovieTickets.com for showtimes at participating Classic Cinemas theatres in Chicago will have a bar code sent to their mobile phones via SMS WAP Link, MMS or email WAP Link. The bar code, acting as a mobile ticket, will then be scanned at the theatres and will replace the existing paper tickets.
"The results of this program could certainly impact the future of moviegoing options," said Joel Cohen, executive VP and general manager of MovieTickets.com. "The paperless system will streamline the ticket redemption process by making it easier for both moviegoers and theatre staff."
Mobiqa currently offers mobile movie ticketing at locations across Europe and Australasia.
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