News





Reading Entertainment adds Dolby Atmos at Geelong cinema

Nov 6, 2013

Reading Entertainment became the first movie exhibitor in Australia to install the Dolby Atmos™ cinema sound platform. The first Dolby Atmos film to play at Reading is Marvel’s Thor: The Dark World, at Reading Cinemas Waurn Ponds, Geelong, in the Titan XC Extreme Cinema.
 
“Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry,” said Wayne Smith, Reading’s managing director, Australia and New Zealand. “Dolby Atmos is a proven system that we believe delivers an unsurpassed moviegoing experience to our customers. With 55 surround sound speakers and the latest in digital projection, we are very excited about launching our new concept.”


Also in Australia, the continent’s largest independent post-production company, Soundfirm, will be the first facility in Australia to be fully equipped to meet the post-production needs for Dolby Atmos cinema sound. Soundfirm’s new facility in Melbourne has been designed from the ground up with the latest tools, technology and equipment to support the needs of the content creation industry as they aim to create immersive audio experiences for moviegoers with the help of Dolby Atmos technology.


Reading Entertainment adds Dolby Atmos at Geelong cinema

Nov 6, 2013

Reading Entertainment became the first movie exhibitor in Australia to install the Dolby Atmos™ cinema sound platform. The first Dolby Atmos film to play at Reading is Marvel’s Thor: The Dark World, at Reading Cinemas Waurn Ponds, Geelong, in the Titan XC Extreme Cinema.
 
“Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry,” said Wayne Smith, Reading’s managing director, Australia and New Zealand. “Dolby Atmos is a proven system that we believe delivers an unsurpassed moviegoing experience to our customers. With 55 surround sound speakers and the latest in digital projection, we are very excited about launching our new concept.”


Also in Australia, the continent’s largest independent post-production company, Soundfirm, will be the first facility in Australia to be fully equipped to meet the post-production needs for Dolby Atmos cinema sound. Soundfirm’s new facility in Melbourne has been designed from the ground up with the latest tools, technology and equipment to support the needs of the content creation industry as they aim to create immersive audio experiences for moviegoers with the help of Dolby Atmos technology.

More Technology and New Products

Christie announces array of executive appointments

Christie announced several senior management appointments More »

Harkness Screens to host free web seminar on presentation quality

A free web seminar from Harkness Screens will examine presentation quality and brightness More »

Christie donates projection equipment to USC School of Cinematic Arts

Christie donated equipment and installation services to University of Southern California’s School of Cinematic Arts More »

ICTA Seminar Series Europe sets a record

The 19th International Cinema Technology Association Seminar Series Europe hosted 130 attendess from over 20 countries More »

ADVERTISEMENT



REVIEWS

Get On Up
Film Review: Get On Up

Chadwick Boseman is sensational in this multi-faceted portrait of troubled, pioneering soul-music giant James Brown. More »

Guardians of the Galaxy review
Film Review: Guardians of the Galaxy

With Marvel’s backing, cult filmmaker James Gunn blasts off for the stars and takes audiences along for a wild, funny ride. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here