Polaroid Eyewear and RealD signed a global license agreement to use
the RealD brand in conjunction with the launch of a new generation
of curved 3D glasses called Polaroid Premium 3D Eyewear.
Under the terms of the agreement, Polaroid Eyewear will distribute
its RealD-certified Premium 3D Eyewear line to cinemas, eye-care
professionals and other retail channels through its global network
of subsidiaries and distributors. Polaroid Premium 3D Eyewear will
be compatible with all RealD 3D-enabled movie theatres around the
world.
“RealD is excited to partner with a brand like Polaroid that has a
heritage in polarizing lens technology,” said Joseph Peixoto,
president of worldwide cinema at RealD. “Polaroid Premium 3D
Eyewear promises a range of custom frames with precisely curved
lenses so moviegoers can fully experience RealD 3D with an
uncompromising field of vision and a pair of glasses to match their
personal style.”
Prescription-lens wearers will be able to choose from a range of
premium 3D cover styles that fit comfortably over any optical
frame. There will also be a junior style for younger viewers. The
product is fully UV-protective.
For further information on Polaroid Eyewear’s Premium 3D range,
contact Rachel Scholan, North American marketing and product
manager, at marketing@polaroideyewear.com.
Home > News and Features >News > Technology & New Products
Polaroid Eyewear and RealD sign global license agreement
Aug 19, 2010
Polaroid Eyewear and RealD sign global license agreement
Aug 19, 2010
Polaroid Eyewear and RealD signed a global license agreement to use the RealD brand in conjunction with the launch of a new generation of curved 3D glasses called Polaroid Premium 3D Eyewear.
Under the terms of the agreement, Polaroid Eyewear will distribute its RealD-certified Premium 3D Eyewear line to cinemas, eye-care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D-enabled movie theatres around the world.
“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” said Joseph Peixoto, president of worldwide cinema at RealD. “Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”
Prescription-lens wearers will be able to choose from a range of premium 3D cover styles that fit comfortably over any optical frame. There will also be a junior style for younger viewers. The product is fully UV-protective.
For further information on Polaroid Eyewear’s Premium 3D range, contact Rachel Scholan, North American marketing and product manager, at marketing@polaroideyewear.com.
Under the terms of the agreement, Polaroid Eyewear will distribute its RealD-certified Premium 3D Eyewear line to cinemas, eye-care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D-enabled movie theatres around the world.
“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” said Joseph Peixoto, president of worldwide cinema at RealD. “Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”
Prescription-lens wearers will be able to choose from a range of premium 3D cover styles that fit comfortably over any optical frame. There will also be a junior style for younger viewers. The product is fully UV-protective.
For further information on Polaroid Eyewear’s Premium 3D range, contact Rachel Scholan, North American marketing and product manager, at marketing@polaroideyewear.com.
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