Technicolor announced it has installed its 35mm Technicolor 3D system on more than 250 screens in North America, four months after its initial debut in theatres.

Technicolor 3D was launched in theatres on March 26 with How to Train Your Dragon, followed by Clash of the Titans, Shrek Forever After, The Last Airbender, Despicable Me, and Cats & Dogs: The Revenge of Kitty Galore. Next up for the format will be Piranha 3D from The Weinstein Company on August 20.

“We’re thrilled to have surpassed 250 screens in just a few months,” said Joe Berchtold, president of Technicolor’s Creative Services division. “Exhibitor feedback has been great from both a theatre operations and audience satisfaction perspective. We’re glad to be able to provide a technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in markets of all sizes.”

"We have installed Technicolor 3D on 14 screens to date, and plan to add another six," said Tom Hutchinson, president of Edmonton, Alberta-based Magic Lantern Theatres. "Operation has been trouble-free, our customers are happy, and since the first picture, every installation has made money for us."

"Technicolor 3D has provided us with an excellent, cost-effective 3D solution, allowing us to remain competitive in our markets while we wait for an accessible digital plan to develop," said Bill Banowsky, owner of Charlotte, North Carolina-based Carolina Cinemas.

Technicolor 3D recently launched in international territories with DreamWorks Animation’s Shrek Forever After. Countries included in the international launch are the United Kingdom, Spain, Italy, Germany and Japan.

For a complete list of Technicolor 3D theatre locations in North America or for more information, visit www.technicolor3D.com.