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Christie to debut laser projector at IBC

Sept 7, 2012

Christie will light up the “IBC Big Screen” theatre at RAI Amsterdam on Monday, Sept. 10, with the first screening of a full-length motion picture on a laser projector, Martin Scorsese’s 3D production Hugo. The event, utilizing XPAND 3D, will also be the public premiere of Christie’s first prototype laser projector.


“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration will show just how truly spectacular a moviemaker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”




Dr. Shaw will address the low-brightness problem in detail in a short address, and noted stereographers Demetri Portelli (Hugo) and Corey Turner (Transformers: Dark of the Moon) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.

“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D filmmakers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space. I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP of post-production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “when Paramount released Michael Bay’s Transformers: Dark of the Moon, which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course, that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”


Christie to debut laser projector at IBC

Sept 7, 2012

Christie will light up the “IBC Big Screen” theatre at RAI Amsterdam on Monday, Sept. 10, with the first screening of a full-length motion picture on a laser projector, Martin Scorsese’s 3D production Hugo. The event, utilizing XPAND 3D, will also be the public premiere of Christie’s first prototype laser projector.


“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration will show just how truly spectacular a moviemaker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”




Dr. Shaw will address the low-brightness problem in detail in a short address, and noted stereographers Demetri Portelli (Hugo) and Corey Turner (Transformers: Dark of the Moon) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.

“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D filmmakers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space. I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP of post-production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “when Paramount released Michael Bay’s Transformers: Dark of the Moon, which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course, that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”

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