News





Christie to debut laser projector at IBC

Sept 7, 2012

Christie will light up the “IBC Big Screen” theatre at RAI Amsterdam on Monday, Sept. 10, with the first screening of a full-length motion picture on a laser projector, Martin Scorsese’s 3D production Hugo. The event, utilizing XPAND 3D, will also be the public premiere of Christie’s first prototype laser projector.


“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration will show just how truly spectacular a moviemaker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”




Dr. Shaw will address the low-brightness problem in detail in a short address, and noted stereographers Demetri Portelli (Hugo) and Corey Turner (Transformers: Dark of the Moon) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.

“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D filmmakers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space. I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP of post-production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “when Paramount released Michael Bay’s Transformers: Dark of the Moon, which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course, that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”


Christie to debut laser projector at IBC

Sept 7, 2012

Christie will light up the “IBC Big Screen” theatre at RAI Amsterdam on Monday, Sept. 10, with the first screening of a full-length motion picture on a laser projector, Martin Scorsese’s 3D production Hugo. The event, utilizing XPAND 3D, will also be the public premiere of Christie’s first prototype laser projector.


“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, product management, at Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration will show just how truly spectacular a moviemaker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”




Dr. Shaw will address the low-brightness problem in detail in a short address, and noted stereographers Demetri Portelli (Hugo) and Corey Turner (Transformers: Dark of the Moon) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.

“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D filmmakers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space. I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP of post-production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “when Paramount released Michael Bay’s Transformers: Dark of the Moon, which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course, that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”

More Technology and New Products

ICTA Seminar Series Europe sets a record

The 19th International Cinema Technology Association Seminar Series Europe hosted 130 attendess from over 20 countries More »

4DX opens first U.S. location at Regal L.A. Live

CJ 4DPlex launched its premium movie platform 4DX platform at Regal Cinemas L.A. Live Stadium 14 theatre More »

Adam Mizel joins board at Audience Entertainment

Audience Entertainment announced the addition of Adam Mizel, chief operating officer of Cinedigm, to their board of directors


  More »

Regal reaches halfway point in Vista software rollout

Regal Entertainment Group has reached the halfway point in rolling out software products from Vista Entertainment Solutions to its 574 theatres More »

ADVERTISEMENT



REVIEWS

Dawn of the Apes review
Film Review: Dawn of the Planet of the Apes

If Rise of the Planet of the Apes successfully restarted the dormant Apes franchise, the superior Dawn indicates the grand saga this new iteration might become. More »

Tammy
Film Review: Tammy

Hollywood’s most bankable big-screen comedienne is on the buddy-comedy road again, with a most worthy companion—a brilliantly out-there Susan Sarandon. More »

Player for the Film Journal International website.


ADVERTISEMENT



INDUSTRY GUIDES

» Blue Sheets
FJI's guide to upcoming movie releases, including films in production and development. Check back weekly for the latest additions.

» Distribution Guide
» Equipment Guide
» Exhibition Guide

ORDER A PRINT SUBSCRIPTION

Film Journal International

Subscribe to the monthly print edition of Film Journal International and get the full visual impact of this valuable resource for the cinema business.

» Click Here

SPONSORSHIP OPPORTUNITIES

Learn how to promote your company at the Film Expo Group events: ShowEast, CineEurope, and CineAsia.

» Click Here