Advertisement

Cinemas Features

Event Cinema Attractions: Your guide to summer's alternative offerings

Event Cinema Attractions: Your guide to summer's alternative offerings

Classics, comedy and culture dominate summer 2017’s alternative cinema offerings...
Let's Put on a Show! Event cinema can liven up your theatre environment

Let's Put on a Show! Event cinema can liven up your theatre environment

As the Event Cinema Association (ECA) turns five years old this month, the anniversary reminds us that while we have come a long way as an industry, there is still so much potential out there....
Before the Trailers Begin: Today's cinema pre-show is much more than mere advertising

Before the Trailers Begin: Today's cinema pre-show is much more than mere advertising

Not long ago, the theatrical pre-show meant a dusty and reliable slide projector cycling its way through 81 images at ten seconds each—a thirteen-and-a-half-minute show for an auditorium slowly filling with people. Slides were occasionally upside down or backwards; some advertised events that had long passed. The show was a miscellaneous collection of trivia questions and ads for mostly local companies who wanted to be part of the magic of the movies.
What's New at the Pre-Show: New initiatives thrive in cinema-advertising space

What's New at the Pre-Show: New initiatives thrive in cinema-advertising space

Film Journal International asked three leading cinema-advertising companies to tell us about their latest innovations and initiatives. Creativity is alive and well at the increasingly compelling pre-show....
Untapped Potential: Explore the possibilities of cinema advertising

Untapped Potential: Explore the possibilities of cinema advertising

Cinema advertising isn’t living up to its potential.
Upscale Appeal: How Spotlight Cinema Networks delivers luxury advertisers to art-house theatres

Upscale Appeal: How Spotlight Cinema Networks delivers luxury advertisers to art-house theatres

Figures released by the Cinema Advertising Council last March gave exhibitors much reason to cheer. The cinema advertising industry, which gives exhibitors a reliable and valuable stream of income in addition to box-office and concession revenues, posted record-breaking numbers in 2016....
Maximizing the Pre-Show: Before The Movie accentuates innovations and prompt payments

Maximizing the Pre-Show: Before The Movie accentuates innovations and prompt payments

That noise you hear could be: A) the whirring of high-tech computers in the graphics suite of Before The Movie™ genius creative director Adam James; B) the company's production facility shooting live action; C)the vivid imagination of CEO Corey Tocchini's nimble brain formulating bigger and...
Minnesota's Finest: FUNacho's Brian Biehn brings creativity to concessions

Minnesota's Finest: FUNacho's Brian Biehn brings creativity to concessions

Brian Biehn, executive VP at FUNacho, has been instrumental in many facets of cinema foodservice since his start at ConAgra Brands selling Vogel Popcorn and managing the introduction of Orville Redenbacher as its premium brand as far back as 1994. He has a long history in sales and has become one...
Fan Appeal: Fandango's multi-faceted initiatives encourage moviegoing

Fan Appeal: Fandango's multi-faceted initiatives encourage moviegoing

Fandango has always had the goal of driving more consumers to the big screen and serving fans wherever and whenever they are looking for movie information. As part of your team, Fandango is continually working on new products, services and technological innovations to leverage ever-evolving...
Giving Rewards and Gaining Insights: Cinema loyalty clubs benefit both the public and exhibitors

Giving Rewards and Gaining Insights: Cinema loyalty clubs benefit both the public and exhibitors

Loyalty clubs aren’t new. ...