4DX announces Australian debut through new partnership with Village Cinemas
CJ 4DPLEX, the world’s leading 4D cinema company, has today announced a partnership with Village Cinemas that will bring 4DX to Australia for the first time, beginning with the Village Cinemas Century City location. Currently available in more than 370 auditoriums across 47 countries – and averaging two new theatre openings every week – 4DX brings motion seats and environmental effects such as wind, rain, lightning, snow and a variety of scents to moviegoers around the world. Through this partnership, announced at CinemaCon (Booth #2103A), this immersive experience will soon be available on six continents.
Additionally, CJ 4DPLEX announced a new partnership with Cinemax, the leading cinema exhibitor in Angola, further extending the reach of 4DX in Africa. Through this deal, three 4DX locations will open in the country’s capital city, Luanda, by the end of 2020, beginning with Cinemax Talatona this year and followed by two other sites also located in Luanda. 4DX first came to Africa through an agreement with Nu Metro Cinemas in South Africa, announced in 2015.
“We are excited to announce that we have finally expanded our reach to Australia with Village Cinemas, the country’s leading cinema company and top exhibitor in Melbourne. Following the first site opening at Century City, 4DX aims to establish a path to broaden its market throughout the continent,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “With this upcoming debut in Australia and further expansion in Africa with Cinemax, and around the world, we continue to broaden our worldwide footprint and lead the industry in progressing immersive cinema into the future.”
Century City was selected as the first Australian site to implement 4DX due to its proven track record with blockbuster films, which perform exceptionally well in the fast-growing 4DX format. Additionally, 4DX will complement the current gold class offering that Village provides in order to reach the growing millennial segment of the region’s population. Operating 223 screens across 23 complexes in Australia, Village Cinemas offers an array of movie experiences including premium offerings that feature reclining seats, full food and beverage service, large screens, surround sound, and now includes Gold Class, Vmax, VPremium, Cinema Europa, VJunior and 4DX.
“We are continuously looking for ways to innovate and put the power into the hands of our customers. The addition of 4DX cinema is another way for our guests to customize their experience,” said Kirk Edwards, CEO of Village Cinemas. “Introducing 4DX in Australia reaffirms our commitment to offering our customers the widest range of movie experiences and how they wish to consume their favorite movies at the cinema. 4DX has transformed the way the rest of the world is watching movies, and we can’t wait to share this experience with our customers.”
“We are very happy to have closed a partnership with 4DX,” added Cinemax Executive Director Michel Ferreira. “We are confident that 4DX technology will allow us to significantly improve the movie experience of our customers and bring something new and different to Angola’s exhibition market place. That’s why our partnership with 4DX includes several Cinemax sites. Together we will change the way people see movies in Angola.”