4DX posts 65% growth in European market

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CJ 4DPLEX announced that it has increased the European footprint of its 4DX technology by 65 percent in the past year.

After first coming to Europe in 2012 with the opening of four 4DX theatres, CJ 4DPLEX has spent the last 12 months rolling out its immersive cinema technology—featuring moving seats and environmental effects such as wind, rain and scents—across the continent. The expansion has reached 20 new European locations that have opened from May 1, 2016 through April 30, 2017, including the first 4DX theatres in Slovakia, Serbia, Norway and France.There are now 51 4DX theatres across 16 European countries.

Fifty-nine titles were showcased in the 4DX format in Europe in 2016. The newest title to be released in 4DX is Guardians of the Galaxy Vol. 2, which is currently being presented on all 51 European screens.

4DX screenings of The Fate of the Furious recently generated 20 to 30 percent higher occupancy rates in Europe than the worldwide 4DX average occupancy rate (56 percent) during the film’s international opening week, the company reports. Some of the film’s strongest success in this format took place in France, where 4DX screenings of The Fate of the Furious saw an average occupancy rate of nearly 100 percent during the entire two weeks of the film's 4DX run. Other notable opening weekend occupancy rates for the global blockbuster include Croatia (98 percent), Norway (89 percent), Switzerland (86 percent) and Portugal (82 percent).

“Europe is one of our important markets, with theatres on the continent currently making up 14 percent of the total number of 4DX locations around the world. We eagerly continue to rapidly expand our reach in the region, building solid partnerships with new multiplex operators and maintaining reliable relationships with existing partners as we grow our European footprint,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.

In Europe, 4DX is currently available in Russia, Hungary, Poland, the Czech Republic, Bulgaria, Croatia, Ukraine, the United Kingdom, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia, Norway and France. A new 4DX location in Europe is set to open in partnership with Hollywood Megaplex in Austria in the next few months.