4DX reaches 500-screen milestone
CJ 4DPLEX has reached the 500-screen milestone for its 4DX concept with the launch of its newest location at Pathé Belle Épine Cinema in Thiais, France. The first film screened there in 4DX was Ready Player One.
To celebrate, 4DX and Les Cinémas Gaumont Pathé held a grand opening ceremony with top executives from both companies. CJ 4DPLEX CEO Byung-Hwan Choi presented a commemorative plaque and 500th 4DX Auditorium trophy to Jérôme Seydoux, chairman of Pathé, and Martine Odillard, chairman of Les Cinémas Gaumont Pathé.
4DX, which features motion seats and environmental effects is the fastest premium format to reach 500 screens, having launched in 2009. With this opening, more than 61,000 4DX seats have been installed in theatre auditoriums across 58 countries.
The accelerated growth of 4DX has been driven by Europe, which added 35 screens in 14 European countries, including the first 4DX theatre in Denmark, since its 400th site September 2017. In the past seven months, the volume of 4DX theatres has grown by 64% (from 54 sites to 89 sites) and the number of seats has increased by 57% (from 7,000 to 11,000).
To date, more than 11,000 4DX seats have been installed at 89 screens in 21 European countries. The European 4DX footprint accounts for 17.8%of the 500 4DX screens worldwide.
CJ 4DPLEX has a rollout partnership with Les Cinémas Gaumont Pathé, targeting 50 sites with the exhibitor by 2020. 4DX is now available in 16 screens at Les Cinémas Gaumont Pathé locations in Europe.
“This is a meaningful milestone for us as we continue our journey to become the leading premium technology brand in the global cinema industry,” said Choi. “Our partnership with Les Cinémas Gaumont Pathé is stronger than ever and we look forward to break more records together in the near future.”