Allure to demonstrate AutoFocus platform at ShowSouth

Technology and New Products

Christie division Allure, a market leader in activating brands, environments and experiences digitally, will showcase its Data-Driven Digital Design™ including AutoFocus™, an advanced content automation platform for digital signage, to attendees of the South's largest regional theatre trade show, ShowSouth, August 22-23 in Braselton, GA.

Initially introduced in the U.S. at CinemaCon in February 2017 and at CineEurope in June 2017, AutoFocus enables cinema exhibitors, retail enterprises and other foodservice operators of any form to drive consumer behavior and increased revenue by automatically adapting and changing digital content and messaging in real time. This can be quickly and easily done in response to any number of business-related factors or conditions such as point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds and more. Added to turnkey end-to-end hardware, software and service availability, Allure’s digital signage systems and integration expertise enable cinema operators to simultaneously identify revenue opportunities, drive consumer behavior in those directions and improve guest experience.

"Allure's intelligent digital signage offers an enterprise solution that is thoroughly tested and proven to grow revenues and reduce operating costs,” said Craig Chapin, president of Allure. “With the evolving nature of the movie theatre business, it’s crucial for theatre owners, retailers and foodservice operators to embrace this revolutionary technology to help improve operations and guest experience.”

For more information, demonstrations, or to express interest in digital signage pilot testing opportunities, contact Allure at, or visit booth #53 at ShowSouth.