AMC and Regal launch 'Ticket Twosdays' with AT&T
Today, AT&T* launches Ticket Twosdays with AMC Theatres and Regal Entertainment Group to reward customers with a free movie ticket when they buy one at full price** through AT&T THANKSSM.
AMC Theatres and Regal Entertainment Group are the two largest movie theatre chains in the country—with nearly 1,000 theatres and 13,000 movie screens combined. As the AT&T Ticket Twosdays program continues to grow, AT&T plans for other leading national and regional movie theatre circuits across the country to join the list of participating theatres.
AT&T customers can head to att.com/attthanks to learn how to get their free movie ticket, exclusively through MovieTickets.com, a leading global provider of remote movie ticketing.
“It’s our way of showing our customers appreciation for doing all the things they already do,” said Jay Cary, VP, customer loyalty, at AT&T. “We can’t thank our customers enough, which is why we chose to work with the biggest theatres in the U.S. so that customers can enjoy movies on us every Tuesday all around the country.”
“We join with National CineMedia and MovieTickets.com in sharing our excitement for this terrific AT&T promotion, which provides what we think is the best reward a customer can receive—an amazing experience at their local AMC theatre,” said Stephen Colanero, executive VP and chief marketing officer at AMC Theatres.
“We are delighted to team up with AT&T on this massive promotion offering consumers a buy-one/get-one-free ticket with the Ticket Twosdays program through MovieTickets.com,” said Ray Nutt, senior VP, business relations, at Regal Entertainment Group. “We hope this gives moviegoers another reason to choose Regal for an exceptional moviegoing experience and see this summer’s hits on the big screen.”
“MovieTickets.com is thrilled to work with AT&T, Regal and AMC on Ticket Twosdays, which marks the largest consumer-facing promotion in our 16-year history,” said Joel Cohen, CEO of MovieTickets.com. “This promotion not only brings great value to AT&T mobile subscribers, but also drives incremental box office for our industry by drawing larger audiences to theatres nationwide exclusively through our platform.”
AT&T Ticket Twosdays will also be promoted on the big screen in National CineMedia (NCM)’s “FirstLook” pre-show program in participating theatres, including a special AT&T FirstLook “takeover” on Tuesdays with AT&T branding throughout the show. AT&T Ticket Twosdays will also be promoted on NCM’s Lobby Entertainment Network and on concessions products in participating theatres throughout the program.
The AT&T Ticket Twosdays collaborations were arranged with NCM through Group M’s MEC.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**AT&T postpaid wireless customers only (excluding employees and data-only customers). Buy one ticket for a Tuesday standard 2D movie at select theatres, get one of equal or lesser value free for the same movie. Limit one free ticket perweek. Supplies of free tickets are limited; check att.com/tickettwosdays for ticket available prior to purchase. Online account validation required; must consent to receive validation code by SMS. Standard text messaging and data rates may apply. Once validated, you will be directed to redemption site to purchase tickets. Discount automatically applied at checkout. Additional restrictions apply. Terms subject to change. Visit att.com/attthanks for complete details.