AMC Stubs membership surpasses six million
AMC Theatres announced that it now has more than six million AMC Stubs members, adding more than one million members during the holiday season and through the first few weeks of 2017.
AMC announced on Dec. 19, 2016, that the company had reached five million AMC Stubs members. The circuit is on track to approach tripling its AMC Stubs membership year-over-year by the start of this summer.
“New guest enrollment in AMC Stubs continues to grow at a brisk pace, and that’s prior to a significant number of Carmike locations transitioning onto the AMC Stubs system,” said Adam Aron, CEO and president of AMC. “The tremendous year-over-year growth of our AMC Stubs database continues to provide significant benefit to our entire marketing strategy, as we’re able to reach more moviegoers with greater efficiency and precision.”
In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free refill on large popcorn, up to $2 off tickets every Tuesday, a free large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also saw a refresh that included the addition of new guest benefits. For a $15 annual membership fee, Premiere members enjoy express service with specially marked shorter lines at the box office and concession stand, free size upgrades on popcorn and soda, a free refill on large popcorn, up to $5 off movie tickets on Tuesdays, a birthday gift (free large popcorn and soda), no online ticket fees, and 100 reward points for every $1 spent.
AMC Stubs members earn $5 to spend for 5,000 points earned. Premiere members can redeem that $5 on tickets, snacks and more, while Insiders can redeem their $5 for food and drinks. All AMC Stubs members receive access to exclusive offers, screenings and more. For more information about AMC Stubs and to sign up, visit an AMC theatre or amctheatres.com/amcstubs.