AMC Stubs triples membership in one year
AMC Theatres is celebrating the one-year anniversary of the re-launch of its AMC Stubs loyalty program. The program now has more than nine million AMC Stubs member households, more than tripling its membership during the past year.
In July 2016, AMC announced the re-launch to increase the appeal of its paid, premier tier and to add a free tier. At that time, the AMC Stubs membership sat at approximately 2.5 million households, a membership level that had not changed in approximately three years. The program membership has been growing rapidly since re-launch, including adding one million members in the past two months.
AMC now expects that AMC Stubs will reach 10 million household members by the fall of 2017. This is a goal the circuit originally did not expect to reach before the year 2025.
In addition to that significant year-over-year membership growth, the company continues to see benefits from the growing loyalty customer base. During July 2017, for the first time ever, AMC Stubs U.S. ticket penetration reached more than 30 percent of total AMC ticket buyers in the United States, meaning more than 30 percent of tickets sold at AMC Theatres in the U.S. were purchased by AMC Stubs members.
“The continued brisk growth of the AMC Stubs membership base during the past year has been a testament to the successful r-launch of AMC Stubs in the summer of 2016,” said Adam Aron, CEO and president of AMC. “This growth of our AMC Stubs database allows us to reach more moviegoers than ever before, and with greater efficiency and precision.”
For information about AMC Stubs and to sign up, movie fans can inquire at their local AMC or at amctheatres.com/amcstubs.