AMC Theatres unveils $20-per-month subscription plan

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AMC Theatres announced that beginning Tuesday, June 26, the circuit is adding a new tier to its AMC Stubs rewards program: AMC Stubs A-List, which rewards guests with up to three movies per week, along with all the benefits of AMC Stubs Premiere, all for $19.95 (plus tax) per month. The move is viewed as an alternative to the MoviePass scheme.

Through AMC Stubs A-List, members can enjoy any available showtime, any AMC location, any format, including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and BigD. Exceptions may include Fathom Events shows, special fan events and some Indian films.

AMC Stubs A-List can be used at the spur of the moment or also can make planning ahead days or weeks in advance possible. Tickets can be secured via reservations capabilities on the AMCTheatres.com website or on the AMC Theatres smartphone app.

AMC Stubs A-List joins AMC Stubs Insider and AMC Stubs Premiere in AMC’s fast-growing AMC Stubs loyalty program. In addition to seeing up to three movies per week, AMC Stubs A-List members also enjoy all the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.

“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to three times per week, for one simple, sustainable price,” said Adam Aron, CEO and president of AMC Theatres.

Aron added, “Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider. AMC Stubs A-List is AMC’s next evolution of delivering amazing benefits to our loyal customers, and we’re excited to continue to grow the program by leaps and bounds.”

There is no carryover from week to week, if fewer than three movies are seen. Patrons can see all three movies on the same day, with a two-hour buffer in between each showtime. And they can see individual movies they have previously seen. Advance reservations can be held for a maximum of three movies at any one time in the current week or for future weeks.

More information about AMC Stubs A-List can be found at amcstubs.com/alist.