Arts Alliance Media commences operations in China

Cinemas News

Arts Alliance Media (AAM) announced the start of operations in Mainland China, with the establishment of a legal entity and the opening of a new office in the country.

AAM China will initially undertake sales, marketing and some localization-driven development work. By year’s end, it is planned that a full service Network Operations Centre (NOC) will be established to provide first, second and third-line support to all customers in the Chinese market.

The NOC will be the first center outside the U.K. and will be followed by a similar center in the US, to better enable delivery of a 24/7 support infrastructure to customers wherever in the world they are.

Pat Foley, CEO at AAM, commented, “The news that this year, so far, the Chinese box office has outperformed that of the U.S. is remarkable. However, considering how relatively new cinema is to the Chinese market makes this result quite staggering. The scale and speed of growth in China is unparalleled and makes it a key market for any supplier to the cinema industry. That said, China presents its own range of challenges and nuances that any supplier needs to address in order to be successful. Unencumbered by the long history of cinema, Chinese exhibitors are significantly more open to digital technology and more demanding in what they expect their solutions to deliver. To ensure that our products deliver significant value, it is imperative that we have an active presence in the Chinese marketplace.”

AAM China is headquartered in Qingdao and is a wholly owned subsidiary of London-headquartered Arts Alliance Media Ltd.