Atom Tickets announces three new theatre partnerships

Cinemas News

Atom Tickets, the innovative mobile movie ticketing platform, announced new partnerships with B&B Theatres, Flix Brewhouse and Southern Theatres. This expansion announcement accompanied news that the Atom platform has officially launched on 267 screens in Bow Tie Cinemas locations.

The three new exhibitors will add 891 additional screens to the platform, bringing Atom’s total reach to over 18,500 screens across North America. B&B Theatres, Flix Brewhouse and Southern Theatres join a list of theatre partners that includes top chains AMC Theatres and Regal Cinemas. The recent partnerships are expected to be available to moviegoers before the 2017 holiday season.

With headquarters in Gladstone, Missouri, B&B Theatres will add 50 locations and 400 screens across seven states to the Atom platform. The locations are expected to launch in September.

Based in Ridgefield, Connecticut, Bow Tie Cinemas recently launched 42 new locations with the Atom platform—totaling 267 new screens across six states.

A specialized theater chain that incorporates microbreweries into each location, Flix Brewhouse is expected to add four locations and 33 screens to the Atom platform in September.

Based in New Orleans, Louisiana, Southern Theatres under its Movie Tavern, Amstar Cinemas and The Grand Theatres brands will add 40 locations and 458 screens to the Atom platform in October.

“We’re incredibly proud to have officially launched our partnership with Bow Tie Cinemas, and we’re excited to welcome B&B Theatres, Flix Brewhouse and Southern Theatres to the Atom Tickets family,” said Ameesh Paleja, Atom Tickets co-founder and CEO. “With each new location, the Atom platform brings a more convenient, more social experience to millions of movie lovers all across the country.”

Atom’s integrated social invitation features let guests coordinate movie outings with friends while allowing each person to pay separately.

This summer, Atom forged strategic partnerships that include T-Mobile Tuesdays and Chase Pay—two customer-centric services that complement the Atom experience. The platform has also expanded into ticketing operations, taking over digital ticketing for Regal Cinemas and the entertainment powerhouse IMDb.