Atom Tickets launches first national brand campaign
Atom Tickets, the social movie-ticketing platform, launched its first-ever national brand campaign designed to celebrate movies and spark connections among people who share a love of entertainment.
The multimedia campaign debuted on May 23 with a national TV spot featuring actress Anna Faris, directed by top filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, cinema, radio, digital and OOH.
The campaign promotes Atom as “a fan's passport to an elevated experience that can only be delivered by the Atom app”: social sharing, flexible advance purchasing of movie tickets and concessions, and digital ticketing.
In the commercial titled "Anna's Night Out," movie fanatic Faris instigates a night at the movies with Atom. Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom's benefits come to light, such as skipping box-office and concession lines. The spot ends with Faris playfully scanning her Atom digital ticket to enter the theatre, enjoying popcorn in her seat, and feeling delighted by the Atom VIP experience.
"Going to the movies with friends is the best way to experience a film and having an easier way for people to go to the movies is critical," said Faris. "Trust me, when you skip the line with the Atom app, you will say, 'Yippee ki-yay movie lovers!'"
"As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign," said Amber Tarshis, head of marketing at Atom Tickets. "The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom. As an entity that believes in working with the industry, we were thrilled to work with Peter to give our first campaign a truly cinematic feeling. Anna is a great representation of our brand, as she truly is that relatable and lovable movie fan."
The campaign features a robust cinema buy with NCM and Screenvision to reach core moviegoers. Digital has the longest-running creative across platforms with ads appearing on Hulu and YouTube.
The campaign also utilizes New York City's Taxi TVs and the LINK system for out-of-home advertising. Additionally, Atom Tickets is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.
Atom also continues its iHeartRadio partnership into 2018 across all platforms with Ryan Seacrest-voiced spots, event activations including an L.A.-based Street Food Cinema Sponsorship and Wango Tango integration, and weekly giveaways with “Free Movie Fridays” across 400 U.S. radio stations.
Recently, Atom welcomed Seven Bucks Productions co-founders Dwayne Johnson and Dany Garcia to the company's advisory board. They join Steven Spielberg, J.J. Abrams, and Tyler Perry to serve as a resource to the company.