Atom Tickets partners with Bow Tie Cinemas

Cinemas News

Atom Tickets, the first-of-its-kind mobile movie-ticketing platform, announced a partnership with Bow Tie Cinemas, the oldest theatre circuit in North America, that will expand its availability in New York, New Jersey, Connecticut, Colorado, Maryland and Virginia.

To celebrate the partnership, new Atom users will get $5 off their first order for a Bow Tie theatre with the promo code BOWTIE.

Bow Tie joins Atom theatre partners including Regal Cinemas, AMC Theatres, Arclight Cinemas, Landmark Cinemas of Canada, Studio Movie Grill and Emagine Entertainment. By the beginning of March 2017, all Bow Tie Cinema locations will be Atom-enabled.

With the Bow Tie integration, Atom will see substantial growth particularly in the New York Tri-State region with the addition of 37 Bow Tie theatres and 212 screens in that area alone. Atom helps theatres fill seats and maximize revenue with a user-friendly app that lets moviegoers buy tickets and invite friends with a few simple taps.

“We are looking forward to a successful partnership with Atom Tickets,” stated Ben Moss, CEO of Bow Tie Cinemas. “We expect that Atom's sleek and social-media-savvy interface will be a great complement to Bow Tie Cinemas' top-quality service and presentation, and that together we can further expand our already growing market share."

Bow Tie Cinemas is projecting seven million moviegoers for 2017. Later this year, the circuit will launch their first luxury recliner theatres, an enhanced food menu and a full bar service in select top markets.

“We’re excited to expand our reach in the New York Tri-State Area with the addition of Bow Tie,” said Matthew Bakal, Atom Tickets co-founder and executive chairman. “The legendary theatre chain has always been committed to making moviegoing better—whether it’s at one of their amazing luxury and megaplex cinemas or at their unique art houses and neighborhood theatres—and we’re honored to bring a more convenient and social experience to their guests.”

In addition to pre-orders of movie tickets, Atom’s mobile app allows users to bypass lines at theatres. The intuitive platform also lets moviegoers watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately.