B&B Theatres announces multisite integration of MediaMation’s MX4D seating

News
Digital Cinema

Multigenerational family theater chain B&B Theatres, which boasts more than 400 screens nationwide, will roll out MediaMation’s MX4D immersive seating begin this summer and throughout Q3 and Q4 of 2017. The companies anticipate that a MX4D movie experience will “wow” millennials searching for an extreme and immersive entertainment experience.

“The MediaMation team has worked toward this partnership with B&B Theatres for three years,” said Heather Blair, head of cinema sales for MediaMation, Inc.

B&B’s domestic cinema footprint spans 50 locations in Arkansas, Arizona, Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas.

“In keeping up with the trends, we trusted MediaMation to identify and design the right business model, and select the perfect site to premier our MX4D entertainment capabilities,” said Brock Bagby, B&B Theatres vice president of programming and business development. “B&B is looking forward to impressing guests of all ages with a unique and immersive moviegoing experience.”

B&B Theatres selected MediaMation for it’s flexible business model and extremely fluid film programming. The chain, the seventh largest in the United States with 400 screens, operates theaters in towns of all sizes, including multiplex theaters in many of the same places once home to single-screen and twin theaters.