Bow Tie Cinemas appoints Jared Milgram VP, film and marketing
Bow Tie Cinemas, the nation’s oldest theatre chain, announced the promotion of Jared Milgram to VP, film and marketing.
Milgram will lead programming responsibilities of the film department and continue to oversee marketing for the 245-screen exhibitor. He has spent the last four years with Bow Tie, most recently as VP, marketing and food and beverage.
In his previous position, Milgram was instrumental in launching several corporate initiatives including the Criterion Club® Gold premium loyalty program, Jack & Harry’s Gourmet Flavored Popcorn, a new Bow Tie Cinemas website, and partnerships with Atom Tickets, Coca-Cola, Movio and NCM. He also had an integral role in the company’s introduction of their Bow Tie Ultimate brand of luxury cinemas in 2017. Bow Tie Ultimate features include reserved recliner seating, an enhanced food menu and full bar service in a renovated cinema environment. The exhibitor has opened four Ultimate locations over the past eight months, with more sites planned for 2018 and beyond.
Milgram previously advised on film strategy, alternative content and film festivals, serving as the liaison to partners that include the Tribeca Film Festival, Montclair Film Festival and more. He is a third-generation film buyer behind his father, Bob, and grandfather, Hank.
“Jared’s wealth of knowledge of both the industry and our circuit brings a special combination of talents that I’m certain will benefit Bow Tie Cinemas for many years to come,” said Ben Moss, Bow Tie’s owner and CEO.