CGR Cinemas becomes world's largest investor in Christie RGB laser cinema projection
CGR Cinemas has chosen Christie as its exclusive laser projection partner as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.
The initiative complements CGR’s successful ICE (Immersive Cinema Experience) theatres, which also utilize RGB pure laser systems. “Following the ICE premium screen success with our cinemagoers, this investment demonstrates our commitment to offering the best quality experience for our audiences, as we look to keep them coming back to CGR time and time again,” said Jocelyn Bouyssy, CEO of CGR Cinemas. “Having experienced what RGB pure laser can do with ICE premium screens, we believe it is the future of cinema, and having successfully upgraded to digital projection with Christie ten years ago, we are delighted to again be utilizing the company’s latest technology developments.”
The first 100 projectors will be installed in 2019, with the remaining 100 projectors to arrive in 2020. To accommodate the variety of screen sizes required to facilitate projection across CGR Cínemas’ 73 locations, the projectors will be selected from across Christie’s portfolio of RGB pure laser cinema projectors. This portfolio includes the CP4325-RGB, the soon-to-be-released CP2315-RGB and CP2320-RGB models, and further Christie RealLaser cinema projector models to be released in the next 12 months.
“Our trusted relationship with Christie has created an environment where we can continue to lead the way by using the best technology available,” says Sebastien Bruel, chief technology officer at CGR Cinemas. “We’ve worked together since 2007, and in that time they’ve helped us to advance our offering and remain at the forefront of the cinema experience. They’re breaking new ground once again with RGB pure laser projection, and we’re delighted to be offering it in our cinemas.”
With the support of Christie and Ciné Digital Service (CDS), the leading French cinema integrator, CGR will oversee the upgrade of 200 classic auditoria across its network from lamp technology to RGB pure laser.
“Our relationship with CDS and CGR Cínemas goes back many years,” says Adil Zerouali, Christie’s senior sales director for cinema in Europe. “It continues to flourish as CGR looks with us to the future of cinema, seeking out the best technologies—first digital and now RGB pure laser to excite and entertain cinema audiences. And CGR’s enthusiasm to do so makes them a pleasure to work with.”
The RealLaser family of projectors offers all the advantages of a high-performance laser projector in a compact “all-in-one” form factor that eliminates the need for sub-ambient external cooling, while providing a low cost of ownership.