Chile's Muvix chain to add MediaMation motion and effects seats

Cinemas News

Muvix, a sister company of Cine Star, announced plans to open three MX4D Motion EFX theatres beginning in June 2018. The first location will be at the La Fabrica Patio Outlet in San Joaquín, Región Metropolitana, Chile. The locations will utilize MediaMation’s motion and effects seats.

MediaMation’s first Chilean theatre will feature 108 MX4D seats. “We have spent many years cultivating this amazing relationship,” said Heather Blair, head of cinema sales. “With MediaMation expanding into Latin America, we couldn’t be happier to add Muvix in Chile to our MX4D client base.”

The silent, air-driven, pneumatic system features a full range of motion and effects including wind, fog, strobing and special-effects lighting. 

“The timing was right to add this exciting technology to our new locations,” said Sebastian Martinez, CEO of Muvix. “MediaMation’s reputation, low-maintenance systems, as well as ‘best in class’ movie programming were all key considerations in the decision to choose MediaMation for this partnership.”