China film and TV industry surges 53% since 2011
The latest 2014 findings of the “Economic Contribution of the Film and Television Industries in China Report” were presented by the Motion Picture Association (MPA) at the U.S. China Film Summit at the Dorothy Chandler Pavilion in Los Angeles on Nov. 5.
The film and television industries contributed a total of US $64.4 billion (396 billion yuan), supported 4,117,000 jobs, and generated a total tax contribution of US $16.9 billion (104 billion yuan).
The report was prepared by Oxford Economics and was developed in partnerships with several leading trade organizations in China’s film and entertainment industries, including China Film Distribution and Exhibition Association, China Film Producers’ Association, China Film Copyright Association, and China Audio-Video and Digital Publishing Association.
Mike Ellis, president and managing director, Asia Pacific, MPA, presenting the keynote speech at the annual Asia Society China-focused event, said, “The numbers reflected in this report are cause to celebrate the success of the film and television industries in China. The hard work behind the cameras and the bright lights are paying dividends in attracting huge audiences to quality cinemas and the dynamic small screens of mobile or tablet. We are fully committed to working closely with the local screen community to promote and protect an industry that makes such a significant economic and cultural contribution to the country.”
Mao Yu, deputy director general of the China Film Bureau, in Los Angeles with a Chinese film delegation to jointly host the fifth China International Co-production Film Screenings along with the MPA, said, “The film and television industry in China attracts hard-working, innovative and motivated professionals who continue to deliver high-quality movie and TV experiences for a global audience. The report indicates that the industry’s impressive growth will continue, and that is good news for the many people working within the sector and for people who enjoy films and television shows. We hope that this economic contribution report proves to be useful resource for the local screen community.”
The report also highlights the significant contribution the screen industry has made moving to a developing digital economy: Thousands of digital-cinema screens are being developed around the country to meet the audience demand for quality screen entertainment, while digital video platforms online deliver better and better quality content to audiences in the home and on the move.
The Report found that in 2014 the film and television industry equated to a whole economy total contribution of US $64.4 billion (396 billion yuan). This signifies a growth of 53% since the last report referencing 2011 data (then US $42.1 billion (equating to 272 billion yuan).
This total contribution, covering the film, television and home-entertainment industries, consists of the direct contribution, supply-chain effects (from purchases by the film and television sectors from other industries within the country) and employee spending effects on the economy.The direct contribution (of the film and television industry exclusively) was US $23.7 billion (146 billion yuan).
The starting point for the estimates in this report was provided by official statistics published by the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) in the “Blue Book of China’s Radio, Film and Television” (BBCRFT).
A copy of the “Economic Contribution of the Film and Television Industry in China” full report by Oxford Economics, along with a one-page summary, is available to view and download here.