Christie strengthens association with CineAsia 2018 as official projection provider
Christie was named the official projector partner for CineAsia 2018, taking place at the Hong Kong Convention and Exhibition Centre Dec. 10-13.
Christie has been a regular participant in CineAsia, the only Pan-Asian convention dedicated to the cinema exhibition and distribution communities in the region. As the official projection provider, Christie will make available the latest cinema technologies, including a CP4325-RGB cinema projector for Theatre One at the show.
“We are delighted to partner with Christie, an industry giant, at CineAsia,” said Andrew Sunshine, president of The Film Expo Group, which organizes CineAsia. “All major product presentations and screenings will be illuminated by Christie projection technology in Theatre One over the duration of CineAsia, and we are confident that attendees will be delighted by the cinematic excellence shown by Christie, to the benefit of this huge marketplace.”
Lin Yu, Christie’s VP, cinema sales for Asia, commented, “It’s a great pleasure to deepen our support of CineAsia as its exclusive cinema projection provider. With more than half a century of experience in cinema, Christie’s unique wealth of knowledge and expertise places us in good stead to meet the changing requirements of filmmakers, production houses and exhibitors, as well as audience demands for epic cinematic experiences. We are committed to deliver the best possible image on screen with our cinema solutions featuring RealLaser™ illumination, ensuring that all audiences will enjoy an immersive and highly satisfying cinema experience.”
Christie will be presented with a “Special Recognition Award” during the four-day event to recognize the continued outstanding support of Christie Technical Services.
Using discrete, dedicated red, green and blue laser, Christie RealLaser offers solid-state illumination for cinema exhibition with a much increased color palette, approaching Rec. 2020 and over 30,000 hours of theatre operation without lamp changes. It is the only laser technology to offer brightness levels above DCI standards throughout its natural life, Christie says. Christie will also officially launch 2K versions of its RealLaser family of cinema projectors—the CP2315-RGB and CP2320-RGB—during CineAsia 2018.