Cine Colombia to add two new Dinamix theatres with MediaMation 4D

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Cine Colombia announced plans to add two new Dinamix 4D theatres in 2017, featuring MediaMation’s MX4D® Motion EFX technology.

Cine Colombia and MediaMation have enjoyed a strong partnership since 2014, with Cine Colombia utilizing MediaMation’s MX4D technology across seven Dinamix 4D locationsin its theatres in Bogotá, Barranquilla, Villavicencio and Cali. The new theatres will open at the Chipichape Theatrein Cali in August and the Molina Theatrein Medellín in December.

MX4D technology is currently installed in over 200 cinemas worldwide, including the U.S., China, Mexico and the Middle East. The company recently rolled out its eSports offering that enables cinemas to host and stream eSports tournaments. MX4D Motion EFX cinema technology includes “pitch, roll and heave” motion seats, air and water blasts, leg ticklers, fog, scents, and other special effects that emanate from the chair’s patented armrest or from inside the theatre itself. These built-in or atmospheric effects are designed to enhance the onscreen action.

“We are thrilled to be expanding our Dinamix 4D moviegoing experience with MediaMation,” said Daniel Montes, marketing director at Cine Colombia. “Our goal is always to provide the best possible entertainment for our patrons, and Dinamix, driven by MediaMation’s MX4D Motion EFX technology, delivers a state-of-the-art, immersive 4D experience that our patrons greatly enjoy.”

Heather Blair, head of sales at MediaMation, stated, “Cine Colombia’s commitment to consistently raising the bar and taking a forward-thinking approach makes them a great exhibitor partner. We are proud that our MX4D technology is generating enthusiastic audiences and strong results across the Cine Colombia circuit, and we look forward to continuing to build upon that success.”