Cinema Advertising Council names Spotlight Cinema Networks' Michael Sakin as president

Cinemas News

The Cinema Advertising Council (CAC), a national non-profit trade association serving cinema advertising sellers, the theatrical exhibition community and the advertising industry, announced today that Michael Sakin has been elected president. A media industry executive with more than 25 years experience, Sakin was one of the founding executives of Spotlight Cinema Networks and has served as its president since 2013.

Rik Zelman, SVP, Director of Sales, Ad On the Wall, and Laura Adler, President, A&G Marketing Group, Inc., were also elected as CAC officers, retaining their previous CAC roles as Treasurer and Secretary respectively. Other Board members elected to the Board include Dave Kupiec, EVP, National Sales, National CineMedia; Clint Wisialowski, VP Sales, Marcus Theatres;  and Katy Loria, Chief Revenue Officer, National Ad Sales, Screenvision, who had served as President prior to Sakin’s appointment.  

“I’m proud to work with my industry colleagues promoting the value of cinema advertising to companies seeking to connect with consumers using the vast canvas of a movie screen,” said Sakin.  “In a world gone digital with consumers often focused on screens not much bigger than a credit card, cinema advertising – which has an unrivaled ability to reach audiences in a distraction-free environment -- is more important than ever for marketers.  It’s one of the reasons why the industry posted $758 million in revenue in 2016, its highest total ever.”