CinemaNext announces licensing agreement with Adaptive Technologies Group
CinemaNext, European specialist in cinema exhibitor services, announced a new technology licensing agreement with U.S.-based Adaptive Technologies Group (ATG) for its PS Box boothless cinema system. Under this exclusive agreement, Adaptive will manufacture the PS Box at their factory in southern Los Angeles and sell it in select territories including the USA, Canada, Mexico, Latin America, Australia and New Zealand.
The PS Box is the first active enclosure customized for specific digital cinema projectors. It allows cinema exhibitors with space restrictions to integrate this “silencer” solution directly inside any auditorium without compromising the moviegoing experience, thanks to a powerful noise-reduction system and lifting systems either suspended from the ceiling or from the back wall. Designed by CinemaNext’s Spanish subsidiary Proyecson, based in Valencia, the PS Box is compatible with select DCI-compliant projection systems from NEC, Barco, Christie and Sony.
The announcement was made in Barcelona on the second day of CineEurope, the official convention of the International Union of Cinemas (UNIC) in Europe.
“We are thrilled with this new technology license agreement with our preferred partner ATG, a seasoned company we have been using at CinemaNext for many years with their quality cinema-related audio wall and ceiling surround mounts,” stated Francisco Lafuente, CinemaNext regional manager, Southern Europe, and managing director of CinemaNext Spain/Proyecson. “ATG is the right partner to manufacture our product in the U.S. and in the most cost-effective manner. They understand the needs of our industry and will increase the demand for this product in their marketplace and new territories.”
“Making their proven PS Box technology available throughout the Americas through us offers our fast-growing industry many more and economical boothless projection options for cinema exhibitors,” said Paul Allen, president of ATG. “We want to make these designs locally available and include them with our own cinema product line. It is a natural choice for us to serve as both manufacturer and distributor for their well-thought-out and thoroughly tested projector-lift solutions. CinemaNext has demonstrated to us over years their deep commitment to quality product design. We enjoy a shared synergy and look forward to an increasing level of commerce with CinemaNext as a result of this licensing agreement.”