CinemaNext partners with Leadcom and Ferco for cinema seating distribution
CinemaNext, European specialist in cinema exhibitor services, announced the signing of two separate global agreements with Malaysian and Chinese seating manufacturers Ferco Seating Systems and Guangzhou Leadcom Seating, respectively. These new agreements recognize CinemaNext as an official international distributor of their cinema seating products in select markets, including Europe, the Middle East and Africa. It follows an agreement with European seating manufacturer Ezcaray announced in February.
“Teaming up with these two new partners for the cinema market is excellent news for CinemaNext, as it completes our cinema seating offer available to cinema exhibitors,” noted Esperance Ngandu, CinemaNext’s product manager, seating, lighting and outfitting. “Both Ferco and Leadcom provide innovative and cost-effective seating solutions—reclining backrests, loveseats, VIP seats—that meet CinemaNext’s vision from a design, technical and business standpoint, especially in terms of demographics and market segmentations. To enlist two new innovative and fast-growing companies is a great opportunity for us to expand our business in the cinema seating field.”
Tim Barr, chief executive officer at Ferco Seating Systems, stated, “Our priority for cinema seating is to provide lasting comfort and luxury, in a customized manner that allows any cinema exhibitor to avail of bespoke solutions that are in line with their strategy. Our alliance with CinemaNext is a new step forward in driving business growth based on our shared quest for excellence and innovation.”
Jason Zhang, chief executive officer at Guangzhou Leadcom Seating, observed, “Partnering with CinemaNext, a leader in cinema exhibition business services, is key to the ongoing development of our cinema product line as we are dedicated to providing the best seating equipment available on the market, in accordance with our principles of quality and optimization in order to exceed clients’ expectations.”