Cinemark debuts Movie Club monthly membership program
Cinemark Holdings announced the launch of Movie Club, a monthly movie membership program offering ticket and concession discounts along with other exclusive benefits. Moviegoers can instantly join and begin taking advantage of their benefits through the Cinemark app or by visiting www.cinemark.com/movieclub.
For $8.99 per month, a Movie Club membership provides the following:
• One 2D movie ticket each month with premium-format ticket upgrades available
• Rollover of unused tickets, which never expire for active members
• Ability to reserve seats and buy tickets in advance with no online fees
• Additional tickets at the member price of $8.99 each
• A 20 percent discount on concessions during every visit
“We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven,” said Cinemark CEO Mark Zoradi. “Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family.”
In developing Movie Club, Cinemark conducted extensive consumer research and studied the best subscription program models, both in and outside of the entertainment industry. Throughout the research process, consumers resoundingly preferred a monthly membership program with ticket rollover benefits that allow them to accumulate credits, reserve their seats in advance with no online fees and enjoy significant discounts on concessions.
Movie Club is accepted at all Cinemark locations across the nation, including Century Theatres, CinéArts, Tinseltown and Rave Cinemas. To join, visit www.cinemark.com/movieclub or download the Cinemark app in the Apple App Store or the Google Play Store. Movie Club members can reserve and purchase their tickets in advance without any fees through the Cinemark app or online. Purchased tickets will populate through the app for quick scanning at the movie theatre.