Cineplex launches IMAX VR Centre at Scotiabank Theatre Toronto
IMAX Corporation and Cineplex opened the new IMAX VR Centre at Scotiabank Theatre Toronto. The Centre, the first launched in Canada, delivers immersive, multi-dimensional virtual reality experiences, including movie entertainment content and games.
Located in the Scotiabank lobby, The Centre utilizes premium VR headset technology, 360-degree sound and sophisticated room tracking to transport players into interactive virtual worlds.
“We are excited to be launching Canada’s first IMAX VR Centre at such an iconic location as the Scotiabank Theatre Toronto with our longstanding partner, Cineplex,” said Mark Welton, president of IMAX Theatres. “Together, we look forward to ushering in the next evolution of immersive entertainment and bringing the highly social and interactive IMAX VR experience to audiences in Toronto.”
“As one of our country’s leading entertainment destinations, we are always looking for new ways to evolve and offer a variety of innovative experiences to our guests,” said Ellis Jacob, president and CEO of Cineplex. “We are proud to continue our partnership with IMAX for the launch of Canada’s first VR Centre and excited to demonstrate once again that we are more than just movies.”
The Centre’s ten futuristic pods are designed to optimize user mobility and interaction in virtual environments and can be adapted for specific content experiences—whether single or multi-user.Through its numerous partnerships with leading filmmakers, content creators and gaming producers, IMAX will provide The Centre an ongoing array of cutting-edge, immersive, multi-dimensional VR experiences that are each expected to range between seven and 15 minutes in length. Content experiences coming to The Centre at Cineplex’s Scotiabank Theatre Toronto include Ubisoft’s Star Trek™: Bridge Crew Rescue at Perseph, Skydance’s Archangel and Justice League: An IMAX VR Exclusive.
Tickets for all available IMAX VR experiences can be purchased on-site at The Centre. For more information, visit Cineplex.com/VR.