CineStar and RealD announce renewal of long-term partnership

Technology and New Products

Leading German theatre circuit Cinestar and RealD announced the renewal of their long-term partnership in Germany. Cinestar will use 3D equipment and glasses provided by RealD in all of their cinemas in Germany.

Cinestar currently operates 53 sites and 430 screens. The circuit recently opened a new complex in Neumünster; Cinestar Atrium in Weimar will follow on Nov. 16, with three more sites slated for Augsburg, Remscheid and Freising in 2018.

Oliver Fock, Cinestar managing director, said "Cinestar is proud to continue our successful relationship with RealD in Germany. It has always been our goal to create the best possible 3D experience for our consumers and we can't think of a better partner than RealD to present 3D movies with the best possible quality in our cinemas."

"RealD has been the perfect match here," stated Stefan Lehmann, managing director at Cinestar. "We believe in the future of the very healthy 3D market in Germany and the long-term partnership with RealD reflects that optimism.”

Roger Harris, managing director of RealD Europe/Middle East/Africa/Russia, said, "RealD is very happy to extend our long-term deal and to identify common marekting opportunities with Cinestar to strengthen 3D performance still further. It's our common goal to offer the finest 3D presentation and we will continue to introduce technical improvements such as the 'Ultimate Screen' to maximize the visual 3D experience for cinema-goers."