Cineworld to open 100 ScreenX locations across U.S. and Europe
CJ 4DPLEX announced a partnership with Cineworld Group to open 100 ScreenX locations at its theatres in the next few years. The multi-projection cinema system will be installed in 10 different countries: U.S., U.K., Israel and seven other European countries.
ScreenX is an immersive, 270-degree panoramic film-viewing experience that extends the screen to the auditorium walls, allowing for more creative possibilities. Past titles released in the format include King Arthur: Legend of the Sword, Pirates of the Caribbean: Dead Men Tell No Tales, Kingsman: The Golden Circle, Black Panther and Rampage. Upcoming releases include Ant-Man and the Wasp, The Nun, Shazam! and Aquaman.
“Our relationship with CJ 4DPLEX goes beyond accelerating the installation of new 4DX and ScreenX locations around the world, to a shared vision of the future of immersive cinema,” said Mooky Greidinger, CEO of the Cineworld Group. “We are committed to maintaining a premium moviegoing environment at all of our locations in all regions, and the adoption of the most innovative cinema technologies is key to bringing our customers the best experience possible.”
“Cineworld continues to prove that it understands the formula for success as we look to the future of the movies,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We are proud to build on this partnership and very excited to bring a record number of major studio releases to a growing number of ScreenX locations that we know will thrill attendees.”
(Pictured above, left to right, are Renana Teperberg, chief commercial officer of Cineworld Group; Mooky Greidinger; Byung Hwan Choi, and Brandon Choi, CEO of CJ 4DPLEX Americas.)
ScreenX has 142 locations around the globe, including two in the Los Angeles area and one in Las Vegas. With additional auditoriums expected to open up across China, Japan, Korea, Southeast Asia, France, Switzerland, Turkey, Middle East and Latin America, the company expects to operate over 200 screens by the end of 2018, more than 30% growth compared to 2017. This includes the recently announced largest ScreenX auditorium in the world, opening this summer at a B&B Theatres location in Liberty, Kansas City.
Cineworld previously partnered with ScreenX’s parent company, CJ 4DPLEX, to plan 99 new 4DX locations across the U.S and Europe beyond their already-existing 46 locations.