Classic Cinemas and UEC Theatres make sound investment with GDC Technology

Digital Cinema

Las Vegas—GDC Technology Ltd. announced April 13 at CinemaCon 2016 that two of the most innovative theatre circuits in the nation have installed immersive audio technology, powered by GDC Immersive Sound Media Solution featuring DTS:X.™

Classic Cinemas Charlestown 18 and UEC Theatres 14 Cleveland are the latest U.S. locations certified to exhibit content released with a DTS:X soundtrack. As a DTS:X worldwide certification services agent, GDC Technology will be leading the effort to enhance additional auditoriums for both circuits with immersive sound in the future.

DTS:X replicates a real-world sound environment and transports the audience into a new dimension of sound immersion by moving sound objects to and through specific locations—in front of, behind, above and beside the audience—precisely where the creator intended. The inherent flexibility of DTS:X provides exhibitors the ability to offer their customers a compelling immersive experience in their theatres, regardless of size or configuration, whether via an auditorium upgrade or in new construction.

According to Tony Adamson, GDC senior vice president, strategic planning, DTS:X offers exhibitors an affordable solution for any size auditorium, not just premium large format auditoriums. “Our partnership with DTS was the next logical step to providing a one-stop shop for exhibitors,” said Adamson. “DTS:X will provide Classic Cinemas and UEC Theatres with a sound experience like no other and set them apart from competitors.”

For more information about GDC products and services, visit Booth #2219A at CinemaCon 2016 from until April 14.