Concourse Media to launch 'Moviebill' platform with Regal Entertainment

Cinemas News

James Andrew Felts and Matthew Shreder, principals of Concourse Media, announced a deal with Regal Entertainment Group to distribute "Moviebill," a new, interactive product to enhance the moviegoing experience. The inaugural edition will be announced later this year for a 2018 launch.

Created by Shreder and Felts, Moviebill is an augmented-reality platform supported by hand-to-hand distribution of its flagship product, a 28-page handbill. Each issue of Moviebill will be tailor-made and will promote a blockbuster film. The editions will be hand-delivered directly to each moviegoer at Regal theatres. Editions will be free for ticket-holders seeing the featured movie and will only be available at Regal Cinemas starting on opening weekend of each film’s wide release. 

To accompany each edition, readers will access augmented-reality activations and exclusive digital content. A custom visual-recognition scanner, built directly into the Regal Cinemas app, will bring the content to life and create a multi-faceted online and offline experience. Moviebill will be available on all seven-million-plus of Regal Cinemas app users’ devices at launch.

“Moviebill provides an experience for moviegoers that helps bring the movie to life and promotes a deeper connection to the movies in our theatres,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “We chose to incorporate Moviebill because it continues our goal of enhancing the moviegoing experience, giving movie fans more of what they want directly in their hands.”

“Circuits like Regal have done an incredible job at enhancing the theatrical experience,” added Moviebill co-founder Shreder. “We’re excited to be launching this new product early next year to give moviegoers more content about the movies they’ve paid to see, as part of their ticket price.”

Designed as a collectible souvenir that is meant to go home with the moviegoer, each edition of Moviebill will feature exclusive cover art for the featured movie and will be individualized with the local theatre name and copy number.

All of the major film studios are working with Moviebill to provide exclusive augmented-reality experiences related to behind-the-scenes features, deleted scenes, games, talent commentary and other special features.

In addition to studio-level content, the “Cast” section will activate content from leading movie website IMDb. Scanning an actor’s picture will allow readers to move seamlessly from reading Moviebill to completing the experience digitally across a variety of information, trivia, polls and video content.

“Moviegoers are still movie lovers after they leave the cinema,” stated Felts. ”Moviebill allows our brand partnerships the ability to create a lasting and trackable relationship with this highly coveted audience.”