Deluxe creates new global product and technology division

Technology and New Products

Deluxe announced the formation of Deluxe Technologies, led by chief innovation officer Morgan Fiumi The new division will be comprised of over 250 engineers from six tech centers around the world, with plans to significantly grow the size of the team over the next 12 months.

Deluxe called this an initial step in the company’s transformation towards a virtualized services and platform company. Today, the company's end-to-end capabilities include Deluxe creative services, which include its visual effects and postproduction brands, and the recently formed Deluxe Distribution, a global portfolio of content-management and distribution capabilities.

Deluxe has appointed Andy Shenkler, chief product officer, to lead the development of its technology solutions and platforms. Shenkler has considerable experience in product management, innovation and technology, having pioneered cloud-based content-management services. He most recently served as executive VP, chief solutions and technology officer for Sony DADC New Media Solutions.

"The traditional supply chain has grown organically and become overly complex. As a leading content-management company in the world, Deluxe is in a unique position to apply our experience, scale and knowledge to simplify the process and create new value for our customers," said Morgan Fiumi. "We are very fortunate to have Andy—who has extensive experience leveraging new and emerging technologies to build cloud-based platforms—joining the team as we hone our advanced offerings to meet the demands of a growing global industry." Deluxe Technologies' platform innovation efforts will address the key areas of content creation, marketing, localization, distribution and measurement.

"Platform-based technologies are transforming the entertainment industry. Our creative services and distribution clients are becoming increasingly reliant not only on our talented people, but the technology used to complete the job," said Deluxe CEO John Wallace. "The proven experience of Morgan, Andy and the Deluxe Technologies team will no doubt bring exciting new platform innovations to market, helping our customers respond to a complex and fast-changing industry."